ADC Young Creatives Award 2024: Briefing comes from Migros

The Migros briefing for the 17th edition of the competition for young creatives is now available for download. This year's event will once again serve as a pre-selection for participation in the international Young Lions Competition in Cannes.

This year's briefing event for the "ADC Young Creatives Award" took place online on Wednesday evening. ADC project manager Hanna Jackl welcomed around 130 interested parties with a preview of what awaits the youngsters if they win an award: There are four ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber.

The winners of the Young Creatives Award can become members of the "Young ADC" and thus part of ADC Switzerland and thus receive a "ticket" to join the judging panel at the next ADC judging. Thanks to a cooperation with Weischer.Cinema Switzerland, the winning teams in the Film, Outdoor and Cyber categories will also represent Switzerland at the Young Lions Competition in Cannes in June.

Sven Guggenheim, Head of Marketing Communications at the Migros Cooperative Zurich, revealed this year's challenge: "The Murpfi has moved into the Migros Cooperative Zurich; join us in creating the next story of the cuddly, hearty Murpfi and bring it to life - for our young and older Migros children alike." Finally, Romana Schmidtpeter, ADC board member and marketing strategist, provided support with an exciting strategy wrap-up on this year's task.

If you missed the event, you can find the briefing and all entry regulations in German and French on the Website of ADC Switzerland. The deadline for the 17th ADC Young Creatives Award is February 28, 2024.

In addition to the Migros Cooperative Zurich as briefing partner, the organizer receives support from the long-standing sponsors APG|SGA Out of Home Media, Blick, Die Post, Swissfilm Association and Keystone SDA as well as from Weischer.Cinema Switzerland as the official Swiss Cannes Lions representative and ADC cooperation partner. The creative young talent competition receives media support from the specialist media m&k and Persönlich. The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.

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