Since 2011, the Architect's Darling Awards have been presented annually to the most innovative companies in the construction industry in various categories. Hella, a provider in the sun and weather protection industry, impressed the jury with its creative advertisement. The award-winning campaign "We Design Cool Shadows" was developed by marketing manager Pamela Wieser in collaboration with the Austrian creative agency Gantnerundenzi.
The interplay between light and shadow, bright and dark, outdoors and indoors is intended to reflect the high technical and aesthetic standards of Hella's product lines. The realization was achieved in collaboration with the Swiss film producer Richy Hafner from Maybaum Film and the star photographer Jork Weismann. Looking back on the project, Hafner says: "Our aim at Maybaum Film is not just to produce films, but to tell visual stories that move and inspire people. This award is recognition of the commitment and creativity of our talented team."
The TV advertising was broadcast in various European countries. In the DACH region and Italy, the print subjects enjoy a large presence in consumer and trade media as well as special interest magazines.
Agency: gantnerundenzi. Responsible at the client: Pamela Wieser (Head of Marketing & Communication), Andreas Kraler (Managing Partner of the HELLA Group). Responsible at Maybaum Film: Richy Hafner (director & film producer). Production: Maybaum Film. Director & Producer: Richy Hafner. Camera: Tom Brown. Editing: Sarah Bernhardt. Sound design & mastering: Tim Zumstein.