New industry event Woohw in the starting blocks

In the fall, the new industry event Woohw will take place for the first time. In addition to a program all about Out of Home, the best campaigns will be honored as part of the Swiss Out of Home Awards.

The Swiss Outdoor Advertising Association (AWS) is strengthening its generic marketing. This includes the industry event Woohw, which will be held for the first time on September 13, 2023 at the Stage One Event & Convention Hall in Zurich. It will start with the Conference for registered guests. It kicks off with a keynote on "The limits of online marketing". Speaker Felix Thönnessen will describe his own experiences and explain "what it really takes on the road to marketing success."

During the subsequent panel discussion, Markus Ehrle (President of AWS) and Christoph Marty (Vice President of AWS) will join experts, market players and the audience to discuss relevant questions about the importance and future of outdoor advertising.

In the evening, the Woohw Award Night begins with the presentation of the Swiss Out of Home Awards. Sponsors such as Setaprint AG, Richnerstutz AG, Burri Public Elements AG and Media Focus are also represented.


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