Yes Media Award: With natural perfume substitute to victory

On Friday, the winners of the Yes Media Award 2023 were once again pitted against each other. 50 students who participated in the "Company Program" of the non-profit organization Yes presented their independently founded mini-company to a jury consisting of representatives of the media industry. 

During a school year - both as part of business classes and in their free time - the young people had invested their time to independently create, produce and market products or services. On the award day, the mini-entrepreneurs mastered the critical questions of the jury and the audience with aplomb and the necessary touch of humor.

In the end, Scentastic won the race. "It is great that we were able to convince the jury with our product and creative teamwork, despite strong competition. With our fragrance sticks made from natural ingredients, we want to stand for sustainability, self-care and self-love. Feel fantastic with Scentastic," says Fatjona Gashi, CEO of the winning team.

With numerous ideas in their luggage, the mini company Scentastic will be heading to the film set in the coming days. On June 2 and 3, 2023, their TV spot will premiere at the national finals of Yes at Zurich's main station. The spot will then also be shown for a few weeks on Ntv and Vox.
"The Imaculix team is already very excited about the joint brainstorming with Scentastic and of course the visual implementation of these ideas. The fact that we can promote young talent in this way is a matter close to our hearts," explains Andy Bohli, CEO of Imaculix.