ADCE Awards 2022: 24 trophies for Switzerland
On Thursday, a total of 46 gold, 92 silver and 233 bronze awards were presented among 874 creative submissions at this year's ADCE Awards. 24 of them went to Swiss projects. Gold was awarded to Wirz as well as Andy Lusti and Swisscom.
The ADCE Awards are considered the most important pan-European creative competition. The jury, consisting of 54 creatives from 20 European countries, first judged online at the end of November and then met physically in Barcelona to discuss the best creative works from all over Europe. On Thursday, the award winners were announced online: Switzerland can look forward to two gold, four silver and 18 bronze awards.
Stefanie Huber, ADC Vice President and herself a jury member of the ADC Awards 2022, is delighted about the great success for Switzerland: "The jury composition at ADCE is not only international, but also very diverse due to the different cultural backgrounds of the various European countries. I am all the more pleased that Switzerland was able to convince and inspire with outstanding works on relevant clients in almost all categories. Congratulations to all the winners!"
The jury awarded gold to "Pistenfarbe" by Swisscom and Andy Lusti for Swisscom in the category "Integrated & Innovation - Integrated Campaigns for commercial brands". The work also picked up a bronze award in the "Interactive & Mobile - Social Media Campaigns" category.
The second Gold for Switzerland goes to the viral hit "No Drama" by Wirz Group for Switzerland Tourism in the category "Film & Audio - Online Videos".
Ruf Lanz and Welti-Furrer Fine Art Transport won two silver medals for "When art has to move" in the "Outdoor" and "Print Advertising" categories. With this campaign, Ruf Lanz has already been honored at the Epica Awards and the Eurobest excellent.
Thjnk Zurich and Hamburg can be pleased about no less than four awards: "Runtime" for Ochsner Sport takes silver in the "Film & Audio" category and bronze in the "Interactive & Mobile - Interactive campaigns" and "Integrated & Innovation - Branded Content" categories. "Share Your Fire" for Ochsner Sport receives a bronze award in the category "Film & Audio - Craft - music and sound".
Three awards go to "Handbutts" by Wunderman Thompson Switzerland for Geberit International: Silver in the category "Interactive & Mobile - Social Media Campaigns" and bronze in the categories "Film & Audio - Online Videos" and "Print & Outdoor - Digital Screens". In addition, there is a bronze award for "Lakers Red" for Schützengarten Brewery and Lakers Sport in the category "Integrated & Innovation - Product / Service innovation".
TBWA\Switzerland wins three bronze medals: With "Born Equal" for Terre des Femmes in the category "Film & Audio - Craft - animation, VFX, CGI and 3D", "Comment Contest" for McDonald's in the category "Interactive & Mobile - Social Media Campaigns" and "Porsche Taycan - Tesla Targeting" for Porsche Switzerland in the category "Integrated & Innovation - Best use of data".
With "Recipes Rewritten" for Krebsliga Schweiz, Farner won bronze twice in the categories "Interactive & Mobile - Interactive & Mobile for non-profit/public service/NGO" and "Integrated & Innovation - Integrated and Innovation for non-profit/public service/NGO".
Also winning two bronze medals is "La Punition (The Punishment)" by Havas Village Geneva for Canal+, in the categories "Film & Audio - TV/Cinema Commercials" and "Film & Audio - Craft - direction, cinematography and editing".
Sir Mary can be happy about bronze for "Epic Mode" for Samsung Switzerland in the category "Interactive & Mobile - Interactive campaigns" and "Share your fire" for Allianz Suisse in the category "Integrated & Innovation - Product / Service innovation".
"Filmar en América Latina 2021" by WePlayDesign for Filmar en América Latina receives a bronze in the category "Design - Graphic Communication".
The same applies to the work "Zurich Film Festival - Eye to the World" by Great Garbo for Zurich Film Festival in the category "Film & Audio - Craft - music and sound.
Award | Work/Category | Agency/Client |
---|---|---|
Gold | "No Drama"/Film & Audio - Online Videos | Wirz/Switzerland Tourism |
Gold | "Runway Color"/Integrated & Innovation - Integrated Campaigns for commercial brands. | Swisscom, Andy Lusti/Swisscom |
Silver | "When art has to move"/Print & Outdoor - Outdoor | Call Lanz/Welti-Furrer |
Silver | "When art has to move"/Print & Outdoor - Print Advertising | Call Lanz/Welti-Furrer |
Silver | "Runtime"/Film & Audio - Any Other | Thjnk Zurich & Hamburg/Ochsner Sport |
Silver | "Handbutts"/Interactive & Mobile - Social Media Campaigns. | Wunderman Thompson/Geberit |
Bronze | "La Punition (The Punishment)"/Film & Audio - TV/Cinema Commercials | Havas Village Genève/Canal+ |
Bronze | "La Punition (The Punishment)"/Film & Audio - Craft - direction, cinematography and editing | Havas Village Genève/Canal+ |
Bronze | "Handbutts"/Print & Outdoor - Digital Screens | Wunderman Thompson/Geberit |
Bronze | "Handbutts"/Film & Audio - Online videos | Wunderman Thompson/Geberit |
Bronze | "Runtime"/Interactive & Mobile - Interactive campaigns | Thjnk Zurich & Hamburg/Ochsner Sport |
Bronze | "Runtime"/Integrated & Innovation - Branded Content | Thjnk Zurich & Hamburg/Ochsner Sport |
Bronze | "Recipes Rewritten"/Interactive & Mobile - Interactive & Mobile for non-profit/public service/NGO. | Farner/Cancer League Switzerland |
Bronze | "Recipes Rewritten"/Integrated & Innovation - Integrated and Innovation for nonprofit/public service/NGO. | Farner/Cancer League Switzerland |
Bronze | "Lakers Red"/Integrated & Innovation - Product / Service innovation | Wunderman Thompson/Brewery Schützengarten, Lakers Sport |
Bronze | "Born Equal"/Film & Audio - Craft - animation, VFX, CGI and 3D | TBWA\Switzerland/Terre des Femmes |
Bronze | "Porsche Taycan - Tesla Targeting"/Integrated & Innovation - Best use of data | TBWA\Switzerland/Porsche Switzerland |
Bronze | "Comment Contest"/Interactive & Mobile - Social Media Campaigns | TBWA\Switzerland/McDonald's |
Bronze | "Epic Mode"/Interactive & Mobile - Interactive campaigns | Sir Mary/Samsung Switzerland |
Bronze | "Share your Fire"/Integrated & Innovation - Product / Service innovation | Sir Mary/Allianz Suisse |
Bronze | "Runway Color"/Interactive & Mobile - Social Media Campaigns. | Swisscom, Andy Lusti/Swisscom |
Bronze | "Filmar en América Latina 2021"/Design - Graphic Communication | WePlayDesign/Filmar en América Latina |
Bronze | "Zurich Film Festival - Eye to the World"/Film & Audio - Craft - music and sound | Great Garbo/Zurich Film Festival |
Bronze | "Share your fire"/Film & Audio - Craft - music and sound | Thjnk Zurich & Hamburg/Ochsner Sport |
Grand Prix goes to Serviceplan
The Grand Prix goes to Germany to "The Wish" by Serviceplan for Penny. "Motherland Pride" by Saatchi & Saatchi Ukraine for KyivPride wins the European Star-Johannes Newrkla Award, "Khortytsia - the island of a mystery" by Bickerstaff.734 for Khortytsia National Reserve receives the Genius Loci Award, "Bihar, choosing tomorrow" by Llorente & Cuenca for BBK Foundation the Green Star Award and "The DiscovHery Billboards" by ACNE for Terre des Hommes the new Equal Star Award.