On Thursday evening, November 10, the coveted Effie Awards were presented for the 19th time at Kaufleuten in Zurich. Gold, silver and bronze were awarded in 14 categories. New categories included "Social Media", "Influencer Marketing", "Marketing Automation" and "Performance Marketing". 6x gold, 12x silver and 6x bronze as well as 17 Effie diplomas went to the best communication campaigns of the last two years, with awards going to the communication and media agency as well as the client in each case. For the second time, a Grand Effie for the best submission of the year assigned (Winheritanceweek.ch reported).
Prelude with Les Binet
After an exclusive kick-off by Les Binet on the topic of "Marketing Effectiveness today", moderator Kiki Maeder led the way through the awards ceremony, which this year took a slightly different form: "We want to celebrate the Effie Awards with the entire industry and create a meeting place," said Catherine Purgly, Managing Director LSA.
As an exclusive highlight, this year's Grand Effie winner was announced shortly after 9 p.m.: "Sixth Sense" for Zweifel Pomy Chips by Jung von Matt/Limmat was chosen by the Grand Jury as the best submission of the year.
"Overall, the Effie year 2022 is a very good one. The cases submitted reflect the enormous variety of tasks that communication is capable of performing today. The above-average impact can be achieved in very different ways. The number of recipes for success has increased," sums up Peter Felser, this year's jury president.
Here you can see all the winning campaigns at a glance.