A total of 88 projects were submitted for the Effie Awards Switzerland 2022, for which two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. Which projects are involved here, has Advertisingweek.ch unveiled in various stages over the past few weeks, including six bronze and twelve silver effies.
Now it's down to the nitty-gritty this week with the announcement of the Gold winners before they all receive their awards together on November 10 as part of the Award show in Zurich's Kaufleuten can receive. The start is made by Publicis/Notch and Webrepublic as well as Rod Kommunikation:
CSS Health Insurance "Fall Campaign 2020" (Category: Performance Marketing)
CSS succeeded in significantly increasing the number of contracts concluded compared with the previous year, while at the same time reducing the customer attrition rate.
The personalization approach combined with tailored messages, a dynamic, AI-optimized playout and optimization approach makes the CSS Fall 2020 campaign as simple as it is brilliant.
- Client: CSS Health Insurance
- Lead Agency: Notch Interactive/Publicis Zurich / Webrepublic
- Other agencies / companies: Hutter Consult
DAO - Dachorganisation Frauenhäuser Schweiz & Liechtenstein " 'Escape Pockets: Hidden Violence Moves into the Media and Social Media Spotlight" (Category: Doing Good)
Minimal paid media, maximum return: with a small budget, the women's shelters achieve media resonance worth 1.5 million Swiss francs, high social media engagement and more than 700 percent additional traffic on the women's shelters website.
Although 42 percent of all women in Switzerland also experience violence in relationships, this topic and the Swiss women's shelters hardly play a role in public. A rational and comprehensible basis for an emotional appeal is needed.
With a representative baseline study, the Swiss women's shelters are therefore putting the topic of relationship violence on the public agenda in advance. A small but emotionally moving online and offline campaign then reinforces the discussions in many classic media and on social media.
Together, the combination of measures also generates a lot of website traffic for the DAO, the umbrella organization for women's shelters, and - on top, as it were - generates an unintended donation.
- Client: DAO Umbrella Organization Women's Shelters Switzerland & Lichtenstein
- Lead Agency: Rod communication
- Other agencies / companies: Ikea Switzerland
Secure here Your ticket for the award show on November 10!