The shortlist for the PR Bild Award 2022 is ready

News Aktuell's 17th PR Picture Award enters the voting phase. As of now, the public can choose the best PR images of the year from 60 images in six categories. This year, over 450 images were submitted for the industry award.

PR-Bild Award

"For the first time in two years, the jury of the PR Image Award met in Präsenz. The time spent together was used for an intensive exchange about this year's submissions, which once again impressively demonstrate the diversity of visual communication and the energy that can emanate from PR images," Eljub Ramic, managing director of News Aktuell Switzerland, is quoted as saying in a statement. "The starting signal for the public vote has now been given and I am curious to see which outstanding motifs will prevail in the end."

Once again this year, the jury for the PR Image Award is made up of experts from the world of PR, communications and media. The result is a shortlist of 60 images in six categories.

The public has until Sept. 4 to register at Pr-picture-award.ch vote. In October, News Aktuell will announce the winning images from the individual categories as well as the PR Image of the Year for Germany, Austria and Switzerland at an awards ceremony.

The shortlist 2022

Category Lifestyle

  • Aid by Trade Foundation / D
  • All kinds of things for CALA Boards / D
  • ETH Zurich / CH
  • Friedrich Schiller University Jena / D
  • infokontor GmbH for ElectricBrands / D
  • mococo medienmanufaktur for EDEKA Kulinarikwelten Stengel in Fürth / D
  • Philippines Department of Tourism / D (2 nominations)
  • REGIO Appenzell AR-St.Gallen-Lake Constance / CH
  • Videmi GmbH & Co. KG / D

Category NGO

  • Action against hunger / D
  • CARE Germany / D (2 nominations)
  • CBM Christoffel-Blindenmission Christian Blind Mission e.V. / D
  • Your Star Child Foundation / D
  • DRK Landesverband Sachsen e.V. / D
  • German Doctors e.V. / D
  • Give CHILDREN a Hand / CH
  • Animal in Focus (TIF) / CH
  • University Children's Hospital Zurich / CH

Portrait category

  • anja jahn photography for Verlag Hoffmann und Campe / D
  • Fire brigade Cologne / D
  • HfK+G, Stuttgart University of Communication and Design / D
  • infokontor GmbH for the BMI (Federal Ministry of the Interior and Home Affairs) / D
  • Dortmund Hospital / D
  • semmel concerts / D
  • University Children's Hospital Zurich / CH (3 nominations)
  • Windhoff Bahn- und Anlagentechnik GmbH / D

Category Travel

  • AHM Communication for Füssen Tourism and Marketing / D
  • CabriO Stanserhorn Railway / CH
  • Lieb Management & Beteiligungs GmbH for PADI (Professional Association of Driving Instructors) / D
  • Lieb Management & Beteiligungs GmbH for Royal Commission for AlUla / D
  • Lüneburger Heide GmbH / D
  • piroth.kommunikation GmbH for Pfronten Tourism / D
  • Switzerland Tourism / CH (2 nominations)
  • KPRN network for Voice4Africa / D (2 nominations)

Category Social Media Photo

  • Animal Rights Watch e.V. (ARIWA) / D
  • Brown Swiss / CH
  • DKMS gGmbH / D
  • Festspielhaus Management GmbH / D
  • Fire brigade Cologne / D
  • Stuttgart Airport GmbH / D
  • Friedrich Schiller University Jena / D
  • Jucker Farm AG / CH
  • World Heritage Foundation in the Harz Mountains - Oberharzer Bergwerksmuseum / D
  • University Children's Hospital Zurich / CH

Category Stories & Campaigns

  • Agency BBK for St. Galler Kantonalschwingfest / CH
  • Audio Service GmbH / D
  • German Foundation for Monument Protection / D
  • Fink & Fuchs AG for Amazon Fire TV / D
  • Youth at Work / AT
  • Robeco Switzerland Ltd / CH
  • Robert Josipovic Photography for Landestheater Linz / AT
  • University Children's Hospital Zurich / CH
  • WERTGARANTIE Group / D
  • WPR COMMUNICATION GmbH & Co. KG for UFOP e. V. / D
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