New York Festivals Advertising Awards: Two precious metals for Swiss agencies

At the New York Festivals Advertising Awards 2022, Wunderman Thompson and Scholz & Friends were awarded gold and silver. There were also awards for work by Wirz and Havas Geneva.

New York FestivalsThe jury presented a total of 12 Grand Awards, 82 Gold Towers, 90 times Silver and 119 times Bronze at this year's awards. The "Best of Show" title went to McCann Paris for "The Bread Exam".

With its "Lakers Red" beer for Schützengarten, there was gold for Wunderman Thompson. In the spring of 2021, the brewery had brewed a beer limited to 500 liters - with water that stood from the ice field of the SCRJ Lakers (Werbewoche.ch reported). The idea behind it: After a difficult season - without an audience due to corona - something should be given back to the fans.

There was silver for the "Glacier Campaign" by Scholz & Friends for Mastercard. In autumn/winter 2021 - during the first campaign phase - every person who paid with a Mastercard automatically contributed to the preservation of Swiss glaciers: For every transaction, Mastercard donated the area of a payment card to glacier protection film, which insulates the snow and ice masses during the warm summer temperatures. Currently, in a second phase, the cover technology is being tested and optimized in cooperation with the Cover Project Foundation - in order to install the glacier protection films once they have been completed and suitable areas have been identified.

New York Festivals

New York Festivals Awards for Switzerland
Award Category Case Agency Client
Gold Hell's Kitchen - Alcohol Lakers Red - A Taste of what they missed Wunderman Thompson Schuetzengarten
Silver Financial Preserving glaciers: The card cover. Scholz & Friends Mastercard + Cover Project Foundation
Finalist Film No Drama Wirz Communications Switzerland Tourism
Finalist Film No Drama Wirz Communications Switzerland Tourism
Finalist Social Media & Influencer Handbutts Wunderman Thompson Geberit
Finalist Film The Punishment Havas Village Genève Canal+

Source: New York Festivals


A list of all winning entries is available at Nyfadvertising.com.

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