The team from the Lucerne University of Applied Sciences and Arts prevails in the LSA Junior Agency Award 2022
Around 100 students developed creative campaigns for the new migrolino store format "gooods" as part of the LSA Junior Agency Award during the spring semester - from conception to implementation to success monitoring. The works have now been presented and awarded prizes.
Five groups of students presented their campaigns and were judged by a top-class jury of experts. The winner was the team from the Lucerne University of Applied Sciences and Arts (HSLU), who impressed with their communication solution and were supported by Wunderman Thompson.
At the end of the spring semester, the Junior Agency Award was an educational and unique experience for the students. The mood was accordingly exuberant and the speakers* received a strong support in front of a full house. Moderator Danijel Sljivo, Managing Director of TBWA\ Switzerland, led through the evening and presented the awards.
HSLU takes gold
A top-class jury of experts awarded the three best presentations with gold, silver and bronze. For the audience award, the spectators present chose an additional winning team. But right from the start it was clear that all the teams had gained in experience.
Clemens Bürli, Elzine Mushambi, Valentina Petrovic, Srishti Savkur, Luca Sorrentino and Olivier della Valle from the Lucerne University of Applied Sciences and Arts won both gold and the audience award.
Alexandra Vogel, Head of Marketing at Migrolino, explained the jury's decision: "The winners of the Junior Agency Awards have recognized the existing areas of tension between enjoyment and health and have developed a stringent storyline for gooods in a sympathetic manner".
Catherine Purgly, Managing Director of Leading Swiss Agencies, was enthusiastic about the projects submitted: "With the LSA Junior Agency Award 2022, we have achieved our goal of combining theory and practice and bringing young people closer to agency work. I was very impressed by the great commitment with which the students conceived and implemented their campaigns in collaboration with their agency coaches."
Participating universities: Bern University of Applied Sciences (BFH), University of Applied Sciences Grisons (FHGR), Lucerne University of Applied Sciences and Arts (HSLU), Bern University of Applied Sciences and Arts (HFWbern.ch), Zurich University of Applied Sciences (ZHAW). Participating Agencies: Blueheart, Bühler & Bühler, Dept, Erdmannpeisker, Farner, furrerhugi, Futureworks, Grip Agency, Havas, In Flagranti, Inhalt & Form, Komet, Maxomedia, Merkle, Neustadt, Serviceplan, Webrepublic, Wirz, Wunderman Thompson
More information about the LSA Junior Agency Award.
