LSA announces the Effie jury

The jury for the Effie Awards Switzerland 2022 has been announced by the organizer Leading Swiss Agencies.

Under the presidency of Peter Felser (Advertising Week reported) the jury members of the first round will select the finalists for the second round on June 30, 2022, for the second round on September 8, 2022. The jury members of the second round will select the Bronze, Silver and Gold Effie winners from the finalists. The jury president will be assisted by 5 jury chairpersons.

In the final stage of the judging process, a selected Grand Jury will make a unanimous decision on the Grand Effie - taking into account only the campaigns of the Gold winners. The members of the Grand Jury will be announced at a later date.

The experts from various industries and agencies who make up the jury for the first and second rounds and contribute their experience, knowledge and expertise to the selection of the finalist campaigns and metal winners include over 80 representatives from both the advertiser and agency sides.

You can find the full jury here.

The judges are required to evaluate certain criteria in their respective scoring of the overall effectiveness of a case by scoring each of the four sections of the case separately. These ratings are broken down as follows:

  • Challenge, context and goals 23.3 percent
  • Insights and strategy 23.3 percent
  • Bringing the idea to life 23.3 percent
  • Results 30Percent

 

The key data for the Effie Awards Switzerland 2022 

March 15, 2022Start tender
Wed, 20 April 2022Entry deadline 1
Wed, May 11, 2022Entry deadline 2
Wed, 25 May 2022Entry deadline 3
June 3, 2022, 6:00 pmFinal Deadline
NOVEMBER 10, 2022AWARD CEREMONY

The form for the case description is now available at www.effie.ch ready for download.

For more information www.effie.ch and www.effie.org

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