Under the presidency of Peter Felser (Advertising Week reported) the jury members of the first round will select the finalists for the second round on June 30, 2022, for the second round on September 8, 2022. The jury members of the second round will select the Bronze, Silver and Gold Effie winners from the finalists. The jury president will be assisted by 5 jury chairpersons.
In the final stage of the judging process, a selected Grand Jury will make a unanimous decision on the Grand Effie - taking into account only the campaigns of the Gold winners. The members of the Grand Jury will be announced at a later date.
The experts from various industries and agencies who make up the jury for the first and second rounds and contribute their experience, knowledge and expertise to the selection of the finalist campaigns and metal winners include over 80 representatives from both the advertiser and agency sides.
You can find the full jury here.
The judges are required to evaluate certain criteria in their respective scoring of the overall effectiveness of a case by scoring each of the four sections of the case separately. These ratings are broken down as follows:
- Challenge, context and goals 23.3 percent
- Insights and strategy 23.3 percent
- Bringing the idea to life 23.3 percent
- Results 30Percent
The key data for the Effie Awards Switzerland 2022
|March 15, 2022||Start tender|
|Wed, 20 April 2022||Entry deadline 1|
|Wed, May 11, 2022||Entry deadline 2|
|Wed, 25 May 2022||Entry deadline 3|
|June 3, 2022, 6:00 pm||Final Deadline|
|NOVEMBER 10, 2022||AWARD CEREMONY|
The form for the case description is now available at www.effie.ch ready for download.