Goldbach Crossmedia Award 2022 goes to Thjnk Zurich

The cross-media campaign "Runtime" by Thjnk Zurich for Ochsner Sport secures the gold medal at the Goldbach Crossmedia Award. The award ceremony took place on Thursday evening as part of the Best of Swiss Web award night at The Hall in Dübendorf.

Goldbach Crossmedia Award 2022
Thjnk Zurich received the Goldbach Crossmedia Award on Thursday evening in The Hall in Dübendorf. (Image: zVg.)

For the 18th time, the best cross-media campaign was honored with the Goldbach Crossmedia Award on Thursday evening. This year, a total of 36 submitted cases were judged by a 14-member independent jury of experts.

In the end, Thjnk Zurich was able to claim the award with its "Runtime" campaign. The interactive cross-media campaign playfully promotes Ochsner Sport's expertise in the sport of running. The special feature: "Runtime" was the first podcast to be launched that only runs when you move. ( reported).

In addition to the launch and promotion of "Runtime" in the App and Google Play stores, the campaign also relied on a specially produced advertising film, a campaign website, the Ochsner Sport newsletter, POS measures in the stores, classic advertising media such as ads in running magazines, radio advertising, banner ads and, in the area of social media, collaboration with sports influencers and athletes. Thanks to this multifaceted media linkage, "Runtime" made it to No. 1 among fitness and health apps within 24 hours of its release.

2nd and 3rd place for Jung von Matt Limmat and Sir Mary

In addition to the gold winners, the second and third place winners were also recognized. With the Zalando's "Chleiderchäschtli" campaign won over Jung von Matt the second place and the agency Sir Mary could be proud of the Case "Share Your Fire" of Allianz Suisse about bronze.

Audience Award for Wirz

The Audience Award was again presented in 2022. For several weeks, all interested parties were able to vote for their favorite campaign. Over 1700 people cast their vote. The Migros Christmas campaign, which was developed by Wirz Communications, was chosen as the audience favorite.

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