Swiss "CMO of the Year" to be chosen for the first time in 2022
The "CMO of the Year" is a new award for the Swiss marketing scene. The Chief Marketing Officer who has made the greatest contribution in the areas of success, innovation, customer centricity and sustainability is being sought.
The last two years in particular have accelerated the change in the job profile of C-level marketers and greatly increased the demands on brand management, writes the sponsors of the new award in a joint statement. Clear positioning and unique product benefits are no longer sufficient as success drivers in marketing - values such as sustainability and diversity, the meaningfulness of a brand and the behavior of a company are becoming increasingly important. Customers, partners and employees are becoming more demanding when it comes to choosing a company and its products. Digital channels have massively increased the transparency and speed of communication, making agile and innovative behavior on the part of marketing managers indispensable.
To honor the successful building and management of a brand with all these challenges, the CMO of the year will be elected for the first time in Switzerland in 2022.
The sponsorship behind the award
The award is organized and supported by Admeira, Horizont, Serviceplan Group Switzerland, Swiss Marketing Forum and the University of St.Gallen. On April 8, the nominees for the first edition of the "CMO of the year" announced. The winner will be announced at a gala event on June 2, 2022.
The jury includes marketing experts from various fields of activity, namely Martin Baumüller, Head Division Marketing & Brands / Group Executive Board at Geberit International, Bernhard Brechbühl, media manager, Nicholas Hänny, co-founder, CEO and CMO at Nikin, Pam Hügli, CEO and partner at Serviceplan Suisse, Beat Hürlimann, editor and video reporter at Horizont Schweiz, Ursula Kaspar, Owner and CEO at the Institute for Limbic Communication and Strategy, Coralie Klaus Boecker, Head of Marketing & Digital at Zurich Airport, Andreea Prange, Head Customer Experience & Strategy and Member of the Executive Board at Axa Switzerland, Sven Reinecke, Executive Director Institute for Marketing & Customer Insight at the University of St. Gallen, Petra Rohner, President of PR Consulting and owner of the Swiss Women Network Foundation, Sarah Safri, Group Marketing Director at SMG Swiss Marketplace Group, Ulrike Samer, Managing Director at CareerTeam Switzerland, Rolf Suter, Managing Partner of Mediaplus Suisse, Uwe Tännler, President of Swiss Marketing Forum, Christoph Timm, Head of Marketing Communications at Swisscom, Sandra-Stella Triebl, Media Entrepreneur & President of "The League of Leading Ladies" Ladies Drive, Patricia Widmer, Vice Director Executive School of Management, Technology & Law at the University of St. Gallen, and Admeira CEO Frank Zelger.
