This year's briefing event for the ADC Young Creatives Award took place online on Wednesday evening. Philipp Skrabal, Chief Creative Officer at Farner and ADC Vice President, welcomed the 140 interested parties with a preview of what awaits the youngsters if they win an award: As always, there are four ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber.
The winners of the Young Creatives Award can also become members of the "Young ADC" and thus part of ADC Switzerland. The special thing about this is that the young professionals receive a "ticket" to join the jury at the next ADC judging and thus decide on the shortlist and bronze awards on the first jury day.
At the online event, Karina Chodorowska, Head of Marketing Advertising at Swiss Post, and strategist Urs Krucker followed with background information on the briefing as well as this year's briefing strategy. Afterwards, as always, there was plenty of time for questions and initial food for thought.
For those who missed the event, the briefing is available on Adc.ch download. The deadline for entries is February 23, 2022.