Creative ranking: still submit until Friday

Das Kreativranking von m&k steht an! Alle Schweizer Agenturen, die bei den gelisteten Awards gepunktet haben, dürfen teilnehmen. Das Formular kann ab sofort heruntergeladen werden.

KreativrankingAs every year at the Advent season leads m&k is once again conducting its annual creative ranking in 2021. It shows how Swiss agencies have performed in the most important national and international creative awards. The ranking is published in the first print edition of m&k in the new year and online at published.

After the Cannes Lions, the Clio Award as well as the London International Award were not held last year due to the Corona pandemic, the three awards are back this year. Only the Swiss Effie, which is only held every two years, will not be included.

However, the "magic formula", which has undergone a minor update in the 2018 edition, remains unchanged: In addition to the main competitions (D&AD, One Show, ADC*E, Eurobest and ADC Switzerland), there are three international and five national competitions to choose from this year. From these, agencies can have their three best results count towards the points from the main competitions.

Please download the current form. On the left side (main contests, green) enter as many award wins as possible, on the right side (3+5 contests, yellow) select the three awards that give you the most points.

Download form creative ranking 2021

The same rules apply as last year.

  • Only the highest award given counts if a campaign has won multiple awards (for multiple individual subjects) in the same jury category.
  • Only one award will be credited per category and campaign.
  • Eligible for points are works where a substantial contribution to the work comes from Switzerland. If a Swiss agency submits work for a foreign agency, these are not eligible.

Please return the filled out form until 24 December 2021 to and

Important: Please inform the responsible person in the agency if they do not see the call. We will still send out the form personally in some cases, but we will never be able to cover all the agencies and people it concerns (because in some cases the responsible employees also change from year to year). The creative ranking of Werbewoche has always been a "bring debt" - if you don't submit, you don't participate.

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