ADC*E Awards 2021: Ten awards for Switzerland
The winners of the ADC*E Awards 2021 have been determined: among the 901 creative submissions, the jury awarded 44 gold, 103 silver and 121 bronze awards on Thursday. Ten of these awards went to Switzerland - six times bronze, three times silver and one gold award.
The ADC*E Awards are considered the most important pan-European creative competition. The jury, made up of 53 leading creatives from 19 European countries, met online from November 19 to 24 to discuss the best creative work from across Europe that three creatives Julia Staub, Marcin Baba and Manuel Wenzel as well as the Young judges Yannick Lippuner and Davide Schenker were also present. As the crowning finale of the ADC*E Festival, which took place online on Thursday under the motto "Creating Visibility", the award winners were announced: Switzerland can look forward to six bronze, three silver and one gold award.
The jury awards gold to "BMW Culinary Art" by Serviceplan Switzerland for BMW Switzerland in the category "Print & Outdoor, Direct Marketing".
As many as four awards go to Ruf Lanz: One silver award and two bronze awards to "Handprints" and "Look away" for the foundation Tier im Recht, as well as another bronze award for "Art of Connections" for Build Smart.
Double joy also at CRK: The agency takes silver with "The eventful life of Rosemarie". for Curaviva, Spitex, OdASanté as well as bronze with "1TP4LikeYouAndMe" in cooperation with Jonathan Heyer Photography and Film for Pro Infirmis.
The "#Züribrätt", the play of content and form for the Bar & Club Commission Zurich, also receives a silver award.
One bronze each goes to French-speaking Switzerland: to "Filmar en América Latina 20" by WePlayDesign for Festival Filmar, and to "VorDemSturm.ch" by Franz&René for ECA - Établissements cantonaux d'assurance de Suisse romande.
| Award | Work/Category | Agency/Client |
|---|---|---|
| Gold | "BMW Kochkunst"/Print & Outdoor, Direct Marketing | Serviceplan Switzerland/BMW |
| Silver | "The eventful life of Rosemarie"/Film & Audio, Craft - animation, VFX, CGI & 3D | CRK/Curaviva, Spitex, OdASanté |
| Silver | "Handprints"/Print & Outdoor, Non-profit/public service/NGO". | Call Lanz/Foundation TIR |
| Silver | "#Züribrätt"/design, illustration | Content&Form/BCK Zurich |
| Bronze | "Art of Connections"/Print&Outdoor, Digital Screens | Call Lanz/Build Smart |
| Bronze | "Look Away"/Print & Outdoor, Non-profit/public service/NGO. | Call Lanz/Foundation TIR |
| Bronze | "1TP4YouAndMe"/Print & Outdoor, Craft - Photography | CRK, Jonathan Heyer/Pro Infirmis |
| Bronze | "Handprints"/Print & Outdoor, Craft - Illustration | Call Lanz/Foundation TIR |
| Bronze | "Filmar en América Latina 20"/Design, Graphic Communication | WePlayDesign/Filmar |
| Bronze | "Die Ruhe VorDemSturm.ch"/Design, Illustration | Franz&René/ECA |
Other international awards
The Grand Prix goes to England to "#wombstories" by AMVBBDO for Bodyform/Libresse Essity. The ADCE European Star - Johannes Newrkla Award goes to "The Uncensored Library" by DDB Germany for Reporters Without Borders.
"Con mucho acento" by Ogilvy Spain for Cruzcampo takes the ADCE Genius Loci Award. And the New ADCE Green Star Award goes to "Eurythenes Plasticus" by BBDO Germany for WWF.
