The German Digital Media Institute (DMI) is organizing the "DOOH Creative Challenge" (DCC) for the second time. Agencies, companies, marketers and young talents are invited to submit their most creative, innovative and technically sophisticated campaigns on Digital Out of Home (DOOH). The deadline for submissions is March 4, 2022.
The young competition, which was successfully launched in fall 2020, has been further developed: the DCC prizes are now awarded in five categories instead of three. Gold, silver and bronze can be won in the categories "DOOH Classic", "Best Cross-Media Campaign", "Best Use of Data" and "Future Vision DOOH".
The "DCC YoungSTARS" competition, which was launched especially for young creative talent, rewards the best work with 1 billion contacts by broadcasting the campaign across Germany on the participating DOOH networks. At the awards ceremony in April 2022, an audience award sponsored by the PLAN agency and endowed with a cash prize will also be presented: Here, the award ceremony attendees will vote for their personal favorite from all the shortlisted entries.
The submission portal is now open for agencies, companies and students up to and including March 4, 2022.
"The extremely positive response in the first round far exceeded our expectations and confirmed that the creative scene still needed this award," says Frank Goldberg, Managing Director of DMI.
With creatives, advertisers, marketers and agency representatives, the DCC jury is deliberately broad-based. 24 experts will ensure a well-founded assessment.