For the second time, the German Digital Media Institute (DMI) is holding the "DOOH Creative Challenge" (DCC). Agencies, companies, marketers and young talents are called upon to submit their most creative, innovative and technically sophisticated campaigns on Digital Out of Home (DOOH). The deadline for submissions is March 4, 2022.
The young competition, which was successfully launched in fall 2020, has been further developed: The DCC prizes are now awarded in five categories instead of three. Gold, silver and bronze are awarded in the categories "DOOH Classic," "Best Cross-Media Campaign," "Best Use of Data" and "Future Vision DOOH.
The "DCC YoungSTARS" competition, which was launched especially for young creative talent, rewards the best work with 1 billion contacts by broadcasting the campaign throughout Germany on the participating DOOH networks. At the awards ceremony in April 2022, there will also be an audience award sponsored by the PLAN agency and endowed with a cash prize: Attendees of the awards ceremony will vote for their personal favorites from all the shortlisted entries.
The submission portal is open to agencies, companies and students from now until March 4, 2022, inclusive.
"The extremely positive response in the first round far exceeded our expectations and confirmed that the creative scene still needed this award," says Frank Goldberg, Managing Director of DMI.
With creatives, advertisers, marketers and agency representatives, the DCC jury is deliberately broad-based. 24 experts are to ensure a well-founded evaluation.