For this year's Crossmedia Award, Goldbach is looking for campaigns that were published in Switzerland in 2021 and impress with intelligent and innovative networking and media-appropriate implementation. It is not the number of networked media that counts, but their linking in the most meaningful and effective way possible. Representatives of creative and media agencies and advertising clients will then act as an independent jury of experts to evaluate the campaigns submitted.
The Goldbach Crossmedia Award has been presented since 2005. The 2021 Award was presented to Farner Consulting in September (Werbewoche.ch reported). The agency convinced the expert jury with its cross-media campaign "My AUTOgram" for Auto-schweiz.
Award Night 2022 again in spring
The deadline for the Goldbach Crossmedia Award is February 3, 2022. All information on submitting the campaign and the exact conditions of participation are available at the Goldbach Crossmedia Award Website to find.
The best cross-media campaigns will be honored on April 7, 2022, at the Best of Swiss Web Award Night at Samsung Hall.