The Gfm Marketing Award 2021 goes to Twint

The Society for Marketing Gfm presented its 2021 Marketing Award on Tuesday. The winner of this year's award is Twint. CEO Markus Kilb and CMO Jens Plath accepted the award at Zurich's Kaufleuten.

Winners of the Gfm Marketing Award 2021: Jens Plath and Markus Kilb from Twint, together with Prof. Stefan Michel, President of the Gfm Foundation Board. (Image: Markus Senn)

This year, the Gfm jury was impressed by the high product value, the compatibility with all leading Swiss banks and the rapid growth of Twint over the past years, the Gfm writes in a statement. The company has succeeded in establishing itself as the leading payment app in Switzerland against global competitors such as Apple Pay and Google Pay.

With the "Annual Award of the Foundation for Marketing in Corporate Management", Gfm annually honors a company that distinguishes itself through outstanding marketing achievements. For the Gfm Marketing Award, successful entrepreneurial results are evaluated, which can be attributed to a high degree to innovative marketing strategies and effective measures.

Two women new on the Gfm board

The Gfm has awarded the Marketing Prize during its 80th General Assembly. The members of Gfm were welcomed by president Dominique von Matt at Kaufleuten in Zurich. After the annual report on the past business year, the last item on the agenda was a vote by those present on the members of the board. Andrea Kramer, Head of Marketing/Procurement at Coop Genossenschaft, and Jelmoli CEO Nina Müller were newly elected to the Board.

The following members of the Board of Directors were also re-elected for a term of three years:

  • Hans-Jörg Aerni, CEO of the Wipf Group
  • Christoph Brand, CEO of Axpo Holding
  • Elke Guhl, Chief Customer Officer of Migros Fachmarkt
  • Bea Knecht, Founder & Board Member of Zattoo International
  • Michèle Rodoni, CEO of die Mobiliar
  • Daniela Steiner, Co-Owner of Felfel
  • Torsten Tomczak, Director of the University of St. Gallen
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