Monica Dreyer Staub is Marketing Award Winner of the Year
Monica Dreyer Staub is the marketing award winner of the year. Her approach to successfully integrating behavioral economics into marketing and the development of the Frankly brand convinced the jury of the Swiss Academy of Marketing Science Awards. The award ceremony of the University of St. Gallen took place during the Swiss Brand Congress 2021 in Zurich.
Monica Dreyer Staub has successfully pursued her innovative research approach with the HSG University of St. Gallen over the past years. The award is given to female practitioners who have made a difference in the marketing landscape and are involved in teaching and projects in universities.
In addition, the Rigour & Relevance Research Award was presented. The award goes to the research work of Emanuel de Bellis. The article by the assistant professor of marketing at the University of Lausanne deals with autonomous purchasing systems and how barriers in them can be consistently and sustainably overcome.
