PR Bild Award 2021: The shortlist has been determined

In 2021, News Aktuell will once again choose the best PR picture. The public can now vote for the best PR images of the year at A jury of experts had selected the best 60 images for the shortlist from almost 500 submissions from around 200 companies.

Starting signal for the public voting: The shortlist of the PR picture award of news aktuell is set. (Image: News aktuell Switzerland)

As in 2020, experts from communications and the media met virtually to determine the ten best photos in each of six different categories. The Dpa subsidiary News Aktuell will present the PR Picture Award 2021 for the 16th time.

"This time, we have received many applications that are in some way related to the crisis experience of the past year. These are pictures that tell very moving stories," says Eljub Ramic, Managing Director of News Aktuell Switzerland and jury member for the PR Picture Award 2021. "With the PR Picture Award, we want to honor the companies and organizations that have once again put a lot of passion and professionalism into PR photography despite the more difficult conditions. I'm excited to see which motifs make the running this year."

This year the jury of the PR-Bild Award is represented by, among others Personal-publisher Matthias Ackeret, jury chair Mirjam Berle, Henning Dorstewitz from Netflix, make-up artist Boris Entrup, Silva Imken from Ananné, Gudrun Kreutner from Wort & Bild Verlag, Susanne Marell from Hill+Knowlton Strategies, Johannes Müller from BSH Hausgeräte, Susan Sass from the German E-Commerce and Mail Order Association, Monika Schaller from Deutsche Post DHL, Rüdiger Scharf from DAK Gesundheit, Volker Thoms from KOM - Magazin für Kommunikation and Jana Tilz from Free Now.

The public has until Oct. 1 to register at vote. On October 28, News Aktuell will announce the winning images from each category as well as the PR Image of the Year for Switzerland, Germany and Austria respectively.

PR Image Award: The shortlist 2021

Lifestyle category

  • Digitec Galaxus AG / CH
  • DOT Philippine Tourist Office / D
  • Greenpeace Switzerland / CH
  • Press Factory GmbH submitted for LikeMeat / D
  • Robert Josipovic Photography submitted for Landestheater in Linz / AT
  • Switzerland Tourism / CH
  • Special Olympics Germany / D
  • STYX Sicherheitstechnik GmbH / AT
  • University of Bonn / D
  • CigarZone GmbH / CH

Category NGO

  • Caritas International / D
  • CBM Christoffel-Blindenmission Christian Blind Mission e.V. / D
  • FEMNET e.V. / D
  • Fire department Cologne / D
  • Greenpeace e.V. / D
  • Kindernothilfe e.V. / D (2 nominations)
  • Special Olympics Germany e.V. / D
  • Stay Foundation / D
  • Visions for Children e.V. / D

Portrait category

  • anja jahn photography submitted for C&C Contact & Creation GmbH / D
  • Beiersdorf AG / D
  • The Round GmbH / AT
  • FH Switzerland / CH
  • Friedrich Schiller University Jena / D
  • hempel.hempel on behalf of VIDU Selbsthilfe für Verwitwete e.V. / D
  • mococo medienmanufaktur submitted for hair studio Elisabeth / D
  • Broadcasting Berlin Brandenburg / D
  • Sana Kliniken Berlin-Brandenburg GmbH / D
  • Special Olympics Germany / D

Travel category

  • ADAC SE / D
  • anja jahn photography submitted for C&C Contact & Creation GmbH / D
  • DOT Philippine Tourist Office / D
  • Greenpeace Switzerland / CH (2 nominations)
  • KPRN network submitted for Voice4Africa / D
  • Lieb Management & Beteiligungs GmbH filed for Locaboat Holidays / D
  • Madeira Promotion Bureau / D
  • Switzerland Tourism / CH
  • TITLIS mountain railroads, hotels & gastronomy / CH

Category social media photo

  • Experiment e.V. / D
  • Fire department Cologne / D
  • Friedrich Schiller University Jena / D
  • Dortmund Hospital / D
  • Lost Voices Foundation / D
  • Technology Museums Sinsheim Speyer / D
  • University of Mannheim / D (2 nominations)
  • University of Veterinary Medicine Vienna (Vetmeduni Vienna) / AT
  • Waterkant Tours GmbH & Co. KG / D

Category Stories & Campaigns

  • Advery Brüggli / CH
  • Alfred Kärcher SE & Co. KG / D
  • Beiersdorf AG / D
  • Greenpeace Switzerland / CH
  • Hirslanden Group / CH
  • Dortmund Hospital / D
  • Mammut Sports Group AG / CH
  • Plan International / D
  • Broadcasting Berlin Brandenburg / D
  • Switzerland Tourism / CH

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