Best of Content Marketing Award 2021: Three Golds for Switzerland

The Best of Content Marketing Awards were presented on Thursday. Among the 57 gold cubes there are three times gold and nine times silver for Switzerland.

31 different award winners from five countries were happy to receive the Best of Content Marketing Award 2021 in the evening. In an online award ceremony, the Content Marketing Forum CMF awarded 57 of the coveted wooden cubes. Three of them go to Switzerland. For the first time this year, the public was also able to vote for its favourite via online voting. The project Music and Health by Deutsche Staatsphilharmonie Rheinland-Pfalz came out on top.

As last year, Helsana is one of the Swiss Gold Award winners with its "Ratgeber Darm" ("Intestinal Guide"), designed by Raffinerie. The publication won in the category "Customer Print Magazine B2C Finance / Insurance / Building and Living / Energy / Healthcare / Pharmaceuticals / Chemicals". In the "Customer Print Magazine B2B Trade / Consumption" category, there was even double gold for Switzerland: "Driven", the magazine of the Maxon Group, designed by Studio Edit, convinced the jury, as did "Aroma - das Genussmagazin" by Pistor, designed by Guido von Deschwanden.

A further nine Swiss projects were awarded silver.

Best of Content Marketing Award 2021

The winners from Switzerland

AwardCategory ShortlistTitlePublisherRealisation
GoldCustomer Print Magazine B2B Trade / ConsumptionAroma - The gourmet magazinePistorAgency Guido von Deschwanden
GoldCustomer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / ChemicalsHelsana Intestinal GuideHelsana InsurancesRefinery AG for design
GoldCustomer Print Magazine B2B Trade / ConsumptionDrivenMaxon GroupStudio Edit
SilverAdditional category Corona Communication Print"Hello Crisis"viscom / p+cBasel West
SilverAdditional category Corona communication Content Campaign / Strategy & Planning / Employee communicationComparis Corona Content CampaignComparis.chNewsroom Team
SilverReporting Print Sustainability Report / CSR / Integrated ReportingDenner: Sustainability Report 2019DennerIsler Tomasi
SilverCustomer Print Magazine B2B Media / Entertainment / Culture / TelecommunicationsSMART insightsErgon Information TechnologyErgon Information Technology
SilverCustomer Digital Content PlatformsUBS Women`s Wealth AcademyUBSFarner
SilverCustomer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / ChemicalsSWISSLIFESwiss Life SwitzerlandUpdate, Mediaform, Mainland, Media Workshop
SilverCustomer Print Magazine B2C Non-profit / Associations / InstitutionsGreenpeace Magazine SwitzerlandGreenpeace SwitzerlandRefinery AG for design
SilverCustomer Print Specials and Annualsescher - Outlook 2021 for entrepreneursCredit SuisseSource Associates, Open up
SilverCustomer Print Magazine B2B Non-profit / Associations / InstitutionsinvolvedSwissmemStudio Edit
Source: Content Marketing Forum
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