Best of Content Marketing Award 2021: Three Golds for Switzerland
The Best of Content Marketing Awards were presented on Thursday. Among the 57 gold cubes, there are three gold and nine silver for Switzerland.
31 different award winners from five countries were delighted to receive the Best of Content Marketing Award 2021 this evening. In an online award ceremony, the Content Marketing Forum CMF presented 57 of the coveted wooden cubes. Three of them went to Switzerland. For the first time this year, the public was also able to vote for their favorite online. The Music and Health project by the Deutsche Staatsphilharmonie Rheinland-Pfalz came out on top in the audience's favor.
As last year, Helsana is one of the Swiss Gold Award winners with its "Gut Guide", designed by Raffinerie. The publication won in the category "Customer Print Magazine B2C Finance / Insurance / Building and Living / Energy / Healthcare / Pharmaceuticals / Chemicals". There was even double gold for Switzerland in the "Customer Print Magazine B2B Retail / Consumption" category: "Driven", the Maxon Group's magazine, designed by Studio Edit, impressed the jury, as did "Aroma - das Genussmagazin" by Pistor, designed by Guido von Deschwanden.
A further nine Swiss projects were awarded silver.
Best of Content Marketing Award 2021
The winners from Switzerland
| Award | Category Shortlist | Title | Publisher | Realization |
|---|---|---|---|---|
| Gold | Customer Print Magazine B2B Retail / Consumption | Aroma - The pleasure magazine | Pistor | Agency Guido von Deschwanden |
| Gold | Customer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / Chemicals | Helsana Intestinal Guide | Helsana Insurances | Refinery AG for design |
| Gold | Customer Print Magazine B2B Retail / Consumption | Driven | Maxon Group | Studio Edit |
| Silver | Additional category Corona communication print | "Hello crisis" | viscom / p+c | Basel West |
| Silver | Additional category Corona communication Content Campaign / Strategy & Planning / Employee communication | Comparis Corona Content Campaign | Comparis.ch | Newsroom Team |
| Silver | Reporting Print Sustainability Report / CSR / Integrated Reporting | Denner: Sustainability report 2019 | Denner | Isler Tomasi |
| Silver | Customer Print Magazine B2B Media / Entertainment / Culture / Telecommunications | SMART insights | Ergon computer science | Ergon computer science |
| Silver | Customer Digital Content Platforms | UBS Women`s Wealth Academy | UBS | Farner |
| Silver | Customer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / Chemicals | SWISSLIFE | Swiss Life Switzerland | Update, Mediaform, mainland, media workshop |
| Silver | Customer Print Magazine B2C Non-profit / Associations / Institutions | Greenpeace Magazine Switzerland | Greenpeace Switzerland | Refinery AG for design |
| Silver | Customer Print Specials and Annuals | escher - Outlook 2021 for entrepreneurs | Credit Suisse | Source Associates, Open up |
| Silver | Customer Print Magazine B2B Non-profit / Associations / Institutions | involved | Swissmem | Studio Edit |
