31 different award winners from five countries were happy to receive the Best of Content Marketing Award 2021 in the evening. In an online award ceremony, the Content Marketing Forum CMF awarded 57 of the coveted wooden cubes. Three of them go to Switzerland. For the first time this year, the public was also able to vote for its favourite via online voting. The project Music and Health by Deutsche Staatsphilharmonie Rheinland-Pfalz came out on top.
As last year, Helsana is one of the Swiss Gold Award winners with its "Ratgeber Darm" ("Intestinal Guide"), designed by Raffinerie. The publication won in the category "Customer Print Magazine B2C Finance / Insurance / Building and Living / Energy / Healthcare / Pharmaceuticals / Chemicals". In the "Customer Print Magazine B2B Trade / Consumption" category, there was even double gold for Switzerland: "Driven", the magazine of the Maxon Group, designed by Studio Edit, convinced the jury, as did "Aroma - das Genussmagazin" by Pistor, designed by Guido von Deschwanden.
A further nine Swiss projects were awarded silver.
Best of Content Marketing Award 2021
The winners from Switzerland
|Gold||Customer Print Magazine B2B Trade / Consumption||Aroma - The gourmet magazine||Pistor||Agency Guido von Deschwanden|
|Gold||Customer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / Chemicals||Helsana Intestinal Guide||Helsana Insurances||Refinery AG for design|
|Gold||Customer Print Magazine B2B Trade / Consumption||Driven||Maxon Group||Studio Edit|
|Silver||Additional category Corona Communication Print||"Hello Crisis"||viscom / p+c||Basel West|
|Silver||Additional category Corona communication Content Campaign / Strategy & Planning / Employee communication||Comparis Corona Content Campaign||Comparis.ch||Newsroom Team|
|Silver||Reporting Print Sustainability Report / CSR / Integrated Reporting||Denner: Sustainability Report 2019||Denner||Isler Tomasi|
|Silver||Customer Print Magazine B2B Media / Entertainment / Culture / Telecommunications||SMART insights||Ergon Information Technology||Ergon Information Technology|
|Silver||Customer Digital Content Platforms||UBS Women`s Wealth Academy||UBS||Farner|
|Silver||Customer Print Magazine B2C Finance / Insurance / Building and Housing / Energy / Healthcare / Pharmaceuticals / Chemicals||SWISSLIFE||Swiss Life Switzerland||Update, Mediaform, Mainland, Media Workshop|
|Silver||Customer Print Magazine B2C Non-profit / Associations / Institutions||Greenpeace Magazine Switzerland||Greenpeace Switzerland||Refinery AG for design|
|Silver||Customer Print Specials and Annuals||escher - Outlook 2021 for entrepreneurs||Credit Suisse||Source Associates, Open up|
|Silver||Customer Print Magazine B2B Non-profit / Associations / Institutions||involved||Swissmem||Studio Edit|