Tamedia honours the most successful articles with the Subscription Awards

For the first time, Tamedia awarded particularly successful articles from the newspaper editorial offices as part of the internal journalism conference LEAD. The Corona Dashboard and the Magglingen Protocols received a special prize.

On Tuesday, the fourth internal journalism conference LEAD took place - for the first time in a purely virtual setting. Around 160 editorial colleagues from Tamedia and 20 minutes from German-speaking and French-speaking Switzerland accepted the invitation. Among the speakers at the conference were Lotta Edling, Editorial Director at Bonnier News in Sweden, Martin Kotynek, Editor-in-Chief of the Standard, Ben Smith, media columnist for the New York Times or Sandra Cortesi, Director of Youth & Media at Harvard University's Berkman Klein Center. The subscription awards were also presented for the first time at this year's LEAD conference.

In the "Conversion Stars" category, awards were given to the articles from Tamedia news platforms and the Tamedia editorial team that led to the most new subscription registrations. The prizes in the "Subscriber Stars" category went to those stories with the highest usage time. The measurement period was from mid-April 2020 to mid-April 2021, with awards going to the article "Berner Studie zu Corona-Massnahmen: Lockdown a week later would have claimed over 6000 more victims" by Oliver Zihlmann, Christian Brönnimann, Roland Gamp and Sven Cornehls, published on 27 June 2020, and "Millions cachés à Genève: Le banquier romand qui protégeait les secrets de Juan Carlos" by Sylvain Besson and Caroline Zumbach, published on 20 December 2020.

A special prize was awarded to the Corona Dashboard, which shows the current figures on Covid-19 on the Tamedia news platforms on a daily basis and received widespread international attention, as well as the Magglingen Protocols. The research into the abuses at the Magglingen sports centre, which appeared in the magazine and Le Matin Dimanche, caused high waves and was the most successful Tamedia article in 2020.

"Reporting on Corona in all its facets was the focus of the work of Tamedia's editorial teams last year, and this is also reflected in the subscription awards," explains Christoph Zimmer, Chief Product Officer of Tamedia. "The list of award-winning articles reads like a review of this extraordinary year, always accompanied by the current Corona figures. In addition, we succeeded again and again in convincing readers with other research and with stories from real life. Tamedia honors these outstanding achievements with the Subscription Awards."

The winners per category

"Conversion Stars" 

 

"Subscriber Stars"

"Special Prize"

  • Corona Dashboard: Marc Brupbacher, Patrick Vögeli, Sebastian Broschinski, Mathias Lutz, Andreas Moor, Duc-Quang Nguyen, Mathieu Rudaz / Tamedia News Platforms

Magglingen Protocols: Christof Gertsch, Mikael Krogerus / The Magazine and Jean-Claude Schertenleib, Christian Despont / Le Matin Dimanche

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