"Wow, we are thrilled by so many excellent ideas for our ordering and payment service MyOrder. The ADC Young Creatives Award has once again shown how much creative talent Switzerland has to offer," says a delighted Stijn Heytens, Chief Marketing Officer at McDonald's, this year's briefer for the young talent competition. "They guarantee effective and entertaining campaigns in the future as well."
"There are really only winners at the ADC Young Creatives Award," adds Philipp Skrabal, ADC Vice President and Jury Chairman. "Anyone who takes the time out of their day-to-day work to work on a good idea stands out from the crowd. Anyone who manages a nomination is one of Switzerland's best U30 creatives. And with seven of the ten award winners this year, it was women in particular who came out on top - what a great sign for the future of the industry."
There were two awards in the outdoor category: In addition to the classic print poster, an idea for a digital out-of-home measure was also judged.
ADC Young Creatives Award 2021
|Category Outdoor print||All in your pocket.||Katharina Binder & Isabelle Benz|
|Category Outdoor digital||Faster Than Fast Food||Pia Chlumetzky & Tina Bloetjes|
|Category Film||Long waits?||Mara Schwegler & Dominik Locher|
|Category Direct||The Crave Case||Gaston Filippo & Johnny Grubenmann|
|Category Cyber||The Fastest Fast Food||Elise Smidt & Nicole Jara Vizcardo|
In addition to McDonald's as the main sponsor and this year's briefing provider, the organiser was delighted to receive support from long-standing sponsors APG|SGA Out of Home Media, Blick, Swiss Post, Swissfilm Association and Keystone SDA. The important creative young talent competition receives media support from the trade media Persönlich and Werbewoche. The organiser is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.