These are the winners of the ADC Young Creatives Award 2021
Over the past few days, the nominees for this year's ADC Young Creatives Award have been gradually communicated. Now the winning entries have been announced. After a record participation with 94 submissions from 52 teams, this year's young talent competition also records one award more than usual: Five Young Creatives Awards were presented in the four categories.
"Wow, we are thrilled by so many excellent ideas for our MyOrder ordering and payment service. The ADC Young Creatives Award has once again shown how much creative talent Switzerland has to offer," says a delighted Stijn Heytens, Chief Marketing Officer at McDonald's, this year's briefer for the young talent competition. "They guarantee effective and entertaining campaigns in the future as well."
"At the ADC Young Creatives Award, there are really only winners," adds Philipp Skrabal, ADC Vice President and Jury Chairman. "Anyone who takes the (free) time to agonize over a good idea in addition to their day-to-day work already stands out from the crowd. Anyone who manages a nomination is one of Switzerland's best U30 creatives. And with seven of the ten honorees, the winning teams this year were especially female - what a great sign for the future of the industry."
There were two awards in the outdoor category: In addition to the classic print poster, an idea for a digital out-of-home measure was also judged.
ADC Young Creatives Award 2021
The winners
| Category | Project | Submitting |
| Outdoor print category | All in your pocket. | Katharina Binder & Isabelle Benz |
| Category Outdoor digital | Faster Than Fast Food | Pia Chlumetzky & Tina Bloetjes |
| Film category | Long waiting times? | Mara Schwegler & Dominik Locher |
| Category Direct | The Crave Case | Gaston Filippo & Johnny Grubenmann |
| Category Cyber | The Fastest Fast Food | Elise Smidt & Nicole Jara Vizcardo |
In addition to McDonald's as the main sponsor and this year's briefing provider, the organizer was pleased to receive support from long-standing sponsors APG|SGA Out of Home Media, Blick, Swiss Post, Swissfilm Association and Keystone SDA. Media support for the important creative young talent competition comes from the trade media Persönlich and Werbewoche. The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.
