Digitec Galaxus wins the "Poster of the Year 2020" award
18 Swiss Poster Awards were presented among 34 nominated and a total of 150 submitted campaigns. The "Galaxus Generative" campaign was awarded the "Poster of the Year 2020". Due to the pandemic, the traditional APG|SGA Poster Night could not be held. The trophies will be delivered personally to the winners and celebrated virtually in an award winner video.
The award in the "Poster of the Year 2020" category goes to Digitec Galaxus with its "Galaxus Generativ" campaign, which ingeniously highlighted regional shopping behavior throughout Switzerland. The campaign, which was implemented in-house, comprised 11,214 unique posters that were placed with location precision in a logistical masterstroke. Digitec Galaxus also secured the Gold award in the "Commercial National" category with this work and won a further three awards in various categories with other campaigns.
More Gold Awards
Coveted "Gold" was won in the category "Commercial Regional and Local" by the veggie restaurant Hitl with Ruf Lanz, in the category "Public Service" by the Foundation for the Animal in Law, also with Ruf Lanz, in the category "Culture" by the Theater Orchester Biel Solothurn with Atelier Bundi, in the category "Digital Out of Home" by the Health Department of the Canton of Zurich with Ruf Lanz, and in the category "Out of Home Innovations" by the Bernhard Theater Zurich with Farner.
Special award ceremony
As the Covid 19 situation means that the APG|SGA Poster Night cannot be held this year either, the main prize for the Poster of the Year was delivered personally to the winners by Digitec Galaxus in compliance with all security regulations. The award was presented by Christian Brändle, jury president and director of the Museum für Gestaltung Zürich, Markus Ehrle, CEO of APG|SGA, and Urs Ramsauer, Head of KAM Direct Clients at APG|SGA. Further trophies in gold, silver and bronze will also be presented personally to the winners in the coming weeks.
Swiss Poster Award: The Winners
| Category | Campaign | Agency | Client |
| Poster of the Year | Galaxus Generative | Digitec Galaxus AG (InHouse) | galaxus.ch |
| Gold | |||
| Commercial National | Galaxus Generative | Digitec Galaxus AG (InHouse) | galaxus.ch |
| Commercial Regional & Local | No animal in sight 2 - Hunting Law Campaign |
Ruf Lanz, Zurich | Hiltl, Zurich |
| Public Service | Only animals are allowed to look away | Ruf Lanz, Zurich | Foundation for the Animal in Law, Zurich |
| Culture | TOBS Campaign 2020 | Studio Bundi AG | Theater Orchestra Biel Solothurn |
| Digital Out of Home | Corona Risk Countries | Ruf Lanz, Zurich | Health Directorate Canton Zurich |
| Out of Home Innovations | The VBZ stop "Bernhard Theater | Farner | Bernhard Theater Zurich |
| Silver | |||
| Commercial National | Basel Zoo Image Campaign from A to Zoo | jjsscc.ch Basel | Basel Zoo |
| Commercial Regional & Local | McDonald's "Field | TBWA\Switzerland | McDonald's Switzerland |
| Public Service | Youth session "Politics needs more..." | Publicis Zurich | SNYC / Youth Session |
| Culture | The public transport campaign from Bernhard Theater | Farner | Bernhard Theater Zurich |
| Digital Out of Home | The art of connecting everything properly. | Ruf Lanz, Zurich | Build Smart by Otto Fischer, Zurich |
| Out of Home Innovations | A surprise for almost everyone | Digitec Galaxus AG (InHouse) | galaxus.ch |
| Bronze | |||
| Commercial National | digitec Community "Wish | Digitec Galaxus AG (InHouse) | digitec.ch |
| Commercial Regional & Local | Hiltl makes you a chef | Ruf Lanz, Zurich | Hiltl, Zurich |
| Public Service | Matryoshkas turned in on themselves | Ruf Lanz, Zurich | Autism Forum Switzerland, Adliswil |
| Culture | 55th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days |
| Digital Out of Home | Play Metamorphoses | Claudiabasel | Theater Basel |
| Out of Home Innovations | digitec sticker | Digitec Galaxus AG (InHouse) | digitec.ch |
