ADC YCA 2021: The nominees in the Cyber category

In the first week of March, the ADC Young Creatives Award was juried with briefing donor McDonald's Switzerland. Now follows the gradual announcement of the shortlist and winning teams. After the Outdoor, Film and Direct categories, the nominees in the Cyber category will now be announced.

The 52 participant teams of the 14th edition of the young talent competition had to master an exciting task of this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 5 out of 19 entries in the category "Cyber" has been determined.

ADC Young Creatives Award 2021

Category Cyber

Project nameSubmitting
McRapGaëlle Valentini & Loris Scaglia
The Fastest Fast FoodElise Smidt & Nicole Jara Vizcardo
Share a Big MacKatharina Binder & Isabelle Benz
McPreviewAlexia Siegwart & Timon Oberholzer
The Discharge DealsGaston Filippo & Johnny Grubenmann

"From augmented reality to gamification - it was very exciting to see the diverse ways in which the young creatives approached the task. Many impressive solutions were found, both in terms of content and presentation. We were very pleased to be able to support the Cyber category of the ADC Young Creatives Awards again as a sponsor" says Sandro Kolbe, Project Manager Marketing at the Blick Group.


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