The 52 participant teams of the 14th edition of the young talent competition had to master an exciting task of this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 5 out of 19 entries in the category "Cyber" has been determined.
ADC Young Creatives Award 2021
|McRap||Gaëlle Valentini & Loris Scaglia|
|The Fastest Fast Food||Elise Smidt & Nicole Jara Vizcardo|
|Share a Big Mac||Katharina Binder & Isabelle Benz|
|McPreview||Alexia Siegwart & Timon Oberholzer|
|The Discharge Deals||Gaston Filippo & Johnny Grubenmann|
"From augmented reality to gamification - it was very exciting to see the diverse ways in which the young creatives approached the task. Many impressive solutions were found, both in terms of content and presentation. We were very pleased to be able to support the Cyber category of the ADC Young Creatives Awards again as a sponsor" says Sandro Kolbe, Project Manager Marketing at the Blick Group.