ADC YCA 2021: The nominees in the category Cyber
In the first week of March, the ADC Young Creatives Award was juried with briefer McDonald's Switzerland. Now follows the gradual announcement of the shortlist and winning teams. After the Outdoor, Film and Direct categories, the nominees in the Cyber category will now be announced.
The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 5 from 19 entries in the "Cyber" category has been determined.
ADC Young Creatives Award 2021
Category Cyber
| Project name | Submitting |
| McRap | Gaëlle Valentini & Loris Scaglia |
| The Fastest Fast Food | Elise Smidt & Nicole Jara Vizcardo |
| Share a Big Mac | Katharina Binder & Isabelle Benz |
| McPreview | Alexia Siegwart & Timon Oberholzer |
| The Discharge Deals | Gaston Filippo & Johnny Grubenmann |
"From augmented reality to gamification - it was very exciting to see the diverse ways in which the young creatives approached the task. Many impressive solutions were found, both in terms of content and presentation. We were very pleased to be able to support the Cyber category of the ADC Young Creatives Awards again as a sponsor" says Sandro Kolbe, Project Manager Marketing at Blick Group.
