ADC YCA 2021: The nominees in the Direct category

In the first week of March, the ADC Young Creatives Award was juried with briefing donor McDonald's Switzerland. Now follows the gradual announcement of the shortlist and winning teams. After the Outdoor and Film categories, the nominees in the Direct category will now be announced.

The 52 participant teams of the 14th edition of the young talent competition had to master an exciting task of this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 8 out of 20 entries in the category "Film" has been determined.

10 submissions were originally submitted to the jury, 11 were finally evaluated: For one submission from the Outdoor category, the jury saw greater chances of an award in the Direct category, which the work then received.

ADC Young Creatives Award 2021

Category Direct

Project nameSubmitting
The queuing experienceNico Yang & Philip Meier
Dr Crave CaseGaston Filippo & Johnny Grubenmann
Big Mac Pop StoolMara Schwegler & Dominik Locher
Burger NamesNico Yang & Philip Meier
Big Mac Popsocket - Mara Schwegler & Dominik Locher
Burger Names - Nico Yang & Philip Meier
The Queue Experience - Nico Yang & Philip Meier
The Queue Experience - Nico Yang & Philip Meier
The Crave Case - Gaston Filippo & Johnny Grubenmann
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