ADC YCA 2021: The nominees in the Outdoor category
In the first week of March, the ADC Young Creatives Award was juried with briefer McDonald's Switzerland. Now follows the gradual announcement of the shortlist and winning teams. The nominees in the Outdoor category make the start.
The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. The top 10 from around 45 entries in the "Outdoor" category has now been selected.
ADC Young Creatives Award 2021
Outdoor category
| Project name | Submitting |
| Everywhere | Nico Yang & Philip Meier |
| Hungry now? Order now. | Florian Kech & Urs Westermann |
| McDo_Stadelhofen_O | Maurice Friedrich & Julian Stauffer |
| All in your pocket. | Katharina Binder & Isabelle Benz |
| Timer | Noah Acil & Pascal Hegemann |
| Fingerprint | Hannah Züttel & Jan Theus |
| Skip The Line | Julia Lenauer & Elhan Abduli |
| Order from anywhere | Naomi Gulla & Angela Tollardo |
| Faster Than Fast Food | Pia Chlumetzky & Tina Bloetjes |
| McSoischsläbe | Gianin Walter & Yannick Lippuner |
"The Outdoor category was again convincing this year with the most submissions. The unbroken interest in this attractive medium was rewarded with a selection of very good quality works. In the end, even two striking ideas were crowned deserving winners within this classic category," says a delighted Peer Kleinfeldt, Key Account Manager at APG|SGA.
The other shortlists will be communicated in a staggered manner this week. The winning teams will be announced on Friday.
