Swiss Poster Award 2020: 34 campaigns on the shortlist

The Swiss Poster Award is the largest creative competition for analogue, digital and innovative outdoor advertising in Switzerland and honours design and creative work. Despite Covid-related restrictions, there were many submissions. The jury nominated 34 campaigns, and the award winners will be announced on 11 March 2021.


The independent jury of experts, consisting of 20 personalities from advertising, culture and design, evaluated around 150 competition entries under the leadership of jury president Christian Brändle, director of the Museum of Design Zurich. 34 nominated campaigns made it onto the shortlist for the Swiss Poster Award 2020, impressing with their originality, implementation of the advertising message and design execution.

What stood out in the 2020 posting year was the expressiveness and linguistic power of the campaigns, which made people look and think, writes the organiser APG|SGA in a statement. In addition, campaigns were increasingly implemented digitally and ensured dynamism. In addition, the Out of Home Innovations category once again proved that there are virtually no limits to outdoor advertising.

The shortlist shows very different clients and areas of application for Out of Home Media. They range from the bank UBS to the Solothurn Film Festival and the electrical wholesaler Otto Fischer. 


Announcement of the winners 

The winners of the Swiss Poster Awards 2020 selected from the shortlist will be communicated on 11 March 2021. Who, among others, will win the "Poster of the Year 2020" award will be announced in an alternative way, as due to the Covid 19 situation the traditional "APG|SGA Poster Night" cannot take place this year either. 

Swiss Poster Award 2020 The shortlist
Commercial NationalDigitec Community "Corona EditDigitec Galaxus (in-house)
Commercial NationalSBB: Reconciling family and careerFarnerSwiss Federal Railways
Commercial NationalUBS "Investment property financingPublicis ZurichUBS Switzerland
Commercial NationalGalaxus GenerativeDigitec Galaxus (in-house)
Commercial NationalBasel Zoo Image Campaign from A to BaselBasel Zoo
Commercial NationalDigitec Community "WishDigitec Galaxus (in-house)
Commercial Local and RegionalSymbio Pro CapsTBWA\SwitzerlandBiomed
Commercial Local and RegionalThe Fine Art of Drinking. Al Mulinetto.FarnerCantina Al Mulinetto
Commercial Local and RegionalBlack&Blaze makes the difference.Content and form advertising agency LSABlack&Blaze Coffee
Commercial Local and RegionalArt FrameSibeSiechOrani painting systems
Commercial Local and RegionalNo Animal Left Behind 2 - Hunting Law CampaignCall LanzHiltl
Commercial Local and RegionalA renewed reminder of the rootsCall LanzHiltl
Commercial Local and RegionalMcDonald's "Field"TBWA\SwitzerlandMcDonald's Switzerland
Commercial Local and RegionalHiltl makes you a chefCall LanzHiltl
public serviceYouth session "Politics needs more..."Publicis ZurichSNYC / Youth Session
public serviceCharity in times of CoronaSpina's Civil VoicesSalvation Army Switzerland
public serviceGive Children a Hand fundraising campaignCall LanzGive Childern a Hand Foundation, Dudingen
public serviceOnly animals are allowed to look awayCall LanzAnimal in Law Foundation
public serviceintroverted matryoshkasCall LanzAutism Forum Switzerland
public serviceClothes do not make the manSpina's Civil VoicesSalvation Army Switzerland
public serviceVBZ Zurich PrideCall LanzZurich Transport VBZ
CulturePublic transport campaign Bernhard TheaterFarnerBernhard Theater Zurich
CultureWild Thing - Fashion Scene SwitzerlandAnna HaasMuseum for Design Zurich
CultureMuesm for Design Zurich - Total SpaceTristesseMuseum for Design Zurich
CultureThe BreakdownStudio BundiTheatre Orchestra Biel Solothurn
CultureZurich Dance HouseStudio Nicolas SchalteggerZurich Dance House
Culture55th Solothurn Film FestivalRefinery AG for designSolothurn Film Festival
Digital Out Of HomeForgottenKargo communicationAlzheimer Switzerland
Digital Out Of HomePlay MetamorphosesClaudiabaselTheater Basel
Digital Out Of HomeCorona Risk CountriesCall LanzHealth Directorate of the Canton of Zurich
Digital Out Of HomeThe art of connecting everything correctlyCall LanzBuild Smart by Otto Fischer
Out Of Home InnovationsDigitec StickerDigitec Galaxus (in-house)
Out Of Home InnovationsThe VBZ stop "Bernhard TheaterFarnerBernhard Theater Zurich
Out Of Home InnovationsA surprise for almost everyoneDigitec Galaxus (in-house)
Source: Swiss Poster Award
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