Digitec Galaxus wins Swiss PR Image Award with "From the Life of a Drag Queen

For its magazine, the Swiss online retailer portrayed the transformation of drag artist Vitor Hugo Souza into the fictional character Victoria Shakespears. The photo impressed the jury and the public alike and achieved the best overall rating for Switzerland. It also took second place in the portrait category. It was photographed by Thomas Kunz.

"With this portrait, we wanted to give a very personal insight into the world of drag queens," explains Thomas Kunz, photographer at Digitec Galaxus and creator of the image. "We were allowed to follow Vitor's transformation into Victoria - for a total of five hours. During this time, we learned a lot about make-up and styling, but also about creativity, courage, rejection and hostility. With this contribution, we therefore also want to call for more tolerance and openness."

Video award ceremony due to Corona

This year, News Aktuell is announcing the winners of the PR Image Award via video due to the coronavirus pandemic. In the clip, the jury members announce the winners in the categories Lifestyle, NGO Photo, Portrait, Travel, Social Media Photo and Stories & Campaigns as well as the best PR image of the year from Switzerland, Germany and Austria.

This year's winner for Germany was the image "Tetris Challenge - 1800 things that save lives", submitted by Malteser Hilfsdienst and photographed by Alexander Licht. The best PR image of the year from Austria is the photo "Patients made of plastic" from the University of Veterinary Medicine Vienna (Vetmundi Vienna), photographed by Stephanie Scholz.