These are the winners of the SDV Award 2020
The Swiss Dialog Marketing Association honored the best advertising campaigns of the year on Tuesday. At the awards night, 30 gold, silver and bronze awards were presented, as well as six industry prizes. The DM Life Time Award went to the Spinas Civil Voices agency.
Gülsha Adilji hosted the SDV Award at Zurich's Maag Halle on Tuesday evening. (Pictures: Raphael Huenerfauth)
Due to the Corona pandemic, this year's SDV Awards Night was moved from June to September. On Tuesday, the time had finally come to celebrate the most creative and efficient campaigns of the year. The event, hosted by Gülsha Adilji, saw a total of 37 awards. The award night can be viewed at Sdv-award.ch/award-ceremony be looked up.
The winners and the almost-winners
As usual, prizes were awarded in media, industry and special categories at the 21st SDV Awards ceremony. In the industry categories, six agencies each received an overall prize. In the other categories, the trophy round included a total of 30 gold, silver and bronze awards. Chairman Thomas Engeli and his 15-member jury had selected the winning campaigns in advance.
A total of 172 campaigns were submitted for this year's SDV Award - over 40 more than last year. All campaigns are available at Exhibition.sdv-award.ch can be viewed online. Twenty-nine campaigns fell just short of a trophy, receiving a Letter of Distinction (LoD) certificate.
| Category | Campaign title | Agency | Client | Price |
| BRANCHES | ||||
| Campaigns for FINANCIAL SERVICE PROVIDERS & INSURANCE PROVIDERS | ||||
| Baloise / Call the CEO | Kind regards AG | Baloise | LoD | |
| UBS Generation - Sophisticated Youth | Wirz Communications AG | UBS Switzerland AG | – | |
| Facing the dangers of autumn. | Wirz Activation AG | Touring Club Switzerland (TCS) | – | |
| Anything but invisible. | Wirz Activation AG | Touring Club Switzerland (TCS) | – | |
| Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. | LoD | |
| UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS Switzerland AG | Industry Award | |
| Campaigns for TRADE / E-Commerce | ||||
| Mission: Superstar | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives | LoD | |
| The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG | Industry Award | |
| Campaigns for CONSUMER / FMCG | ||||
| Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives | – | |
| IceTeaBeats.ch | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives | LoD | |
| Campaigns for AUTOMOBIL-BRANCHE | ||||
| Audi e-hub | Wunderman Thompson Switzerland AG | AMAG Import AG | LoD | |
| Get the MINI convertible look | Serviceplan Suisse AG | MINI Switzerland BMW Switzerland AG | LoD | |
| Telecommunications and information technology campaigns | ||||
| Make Your Wish | Wunderman Thompson Switzerland AG | Microsoft Germany GmbH | Industry Award | |
| Campaigns in the MEDIA industry | ||||
| Ad blocker as an advertising tool. | Wirz Activation AG | Zurich transport services | Industry Award | |
| #MyStratosJump | Wunderman Thompson Switzerland AG | Red Bull Media World | – | |
| Campaigns self advertising | ||||
| Fact or Fake | Farner St.Gallen | Farner Consulting AG | LoD | |
| Better Futura | Ogilvy Switzerland | ASRA Foundation | Industry Award | |
| Campaigns for NON-Profit Organizations & Prevention | ||||
| The war siren test | Jung von Matt/Limmat | Amnesty International | LoD | |
| SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland | Industry Award | |
| Better Futura | Ogilvy Switzerland | ASRA Foundation | LoD | |
| Wedding invitation | Save the Children Switzerland | Save the Children Switzerland | LoD | |
| Category | Campaign title | Agency | Client | PRICE |
| MEDIA | ||||
| Scatter throw | ||||
| The PET messenger | comqed Dialog GmbH | PET Recycling Switzerland | LoD | |
| Key to the new iPhone 11 | Cable television Bödeli AG | Cable television Bödeli AG | Bronze | |
| Timber | Airport agency | Schöb AG | Bronze | |
| Any person can fall | evoq communications AG | Social Work Pastor Sieber | LoD | |
| Mailing B2C (2D) up to 50'000 Ex. | ||||
| Ecosystem house | Equipe | ewz | LoD | |
| Wedding invitation | Save the Children Switzerland | Save the Children Switzerland | LoD | |
| Hidden messages | Wirz Activation AG | Touring Club Switzerland (TCS) | Bronze | |
| Mailing B2C (2D) over 50,000 ex. | ||||
| UBS Cards | Glutz Communication AG | UBS Switzerland AG | Bronze | |
| Facing the dangers of autumn. | Wirz Activation AG | Touring Club Switzerland (TCS) | LoD | |
| Anything but invisible. | Wirz Activation AG | Touring Club Switzerland (TCS) | Silver | |
| SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland | Gold | |
| Junior Club Mailing: Robots | TBWA Switzerland AG | McDonald's Suisse Restaurant Sàrl | LoD | |
| Mailing 3D (B2B & B2C) | ||||
| "BRAIN Stories" Launch BSI Studio | Mainland AG | BSI Business Systems Integration AG | – | |
| Fact or Fake | Farner St.Gallen | Farner Consulting AG | Bronze | |
| Ambient event & POS actions | ||||
| #MyStratosJump | Wunderman Thompson Switzerland AG | Red Bull Media World | Bronze | |
| Heavy metal for children's rights | Airport agency | Pestalozzi Children's Foundation | LoD | |
| The war siren test | Jung von Matt/Limmat | Amnesty International | Gold | |
| The "Say it with a book" speed dating event | Serviceplan Suisse AG | SBVV, Swiss Booksellers and Publishers Association | Bronze | |
| Category | Campaign title | Agency | Client | PRICE |
| Multichannel | ||||
| Timber | Airport agency | Schöb AG | LoD | |
| Bern made to fly | Maxomedia AG | flyBAIR AG | LoD | |
| Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. | Silver | |
| He who knows me loves me. | Wunderman Thompson Switzerland AG | PostFinance AG | LoD | |
| Get the MINI convertible look | Serviceplan Suisse AG | MINI Switzerland BMW Switzerland AG | LoD | |
| Make Your Wish | Wunderman Thompson Switzerland AG | Microsoft Germany GmbH | Silver | |
| IceTeaBeats.ch | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives | LoD | |
| UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS Switzerland AG | Gold | |
| SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland | Gold | |
| The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG | Silver | |
| Baloise / Call the CEO | Kind regards AG | Baloise Asset Management | Bronze | |
| Dialog campaigns with a focus on email marketing & social media | ||||
| Audi e-hub | Wunderman Thompson Switzerland AG | AMAG Import AG | Bronze | |
| Mission: Superstar | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives | Bronze | |
| Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives | Bronze | |
| Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. | LoD | |
| The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG | Silver | |
| Furniture - Voice Assistant Advent Calendar | Jung von Matt/Limmat | Swiss Mobiliar Insurance Company Ltd | LoD | |
| UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS AG | Bronze | |
| Gastro Story | ROB NICOLAS GmbH & Markenkern AG | GastroGraubünden | LoD | |
| Digital: Creative use of Data | ||||
| Tramp pilots wanted. | Wirz Activation AG | Zurich transport services | LoD | |
| Combining instead of calculating | Equipe Agency | Quickline AG | LoD | |
| Ecosystem house | Equipe Agency | ewz | Bronze | |
| Category | Campaign title | Agency | Client | PRICE |
| SPECIAL | ||||
| Customer loyalty programs | ||||
| Hidden messages | Wirz Activation AG | Touring Club Switzerland (TCS) | – | |
| Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives | Bronze | |
| Audi e-Hub | Wunderman Thompson Switzerland AG | AMAG Import AG | LoD | |
| Helsana Family Program | FOUR Advertising Agency AG | Helsana Insurances Ltd. | Silver | |
| Craft: Art Direction and Production | ||||
| Fact or Fake | Farner St.Gallen | Farner Consulting AG | Silver | |
| Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. | Silver | |
| Junior Club Mailing: Robots | TBWA Switzerland AG | McDonald's Suisse Restaurant Sàrl | – | |
| Team as a designer | mjm.cc AG | Frommelt carpentry Ing. wood construction AG | Bronze | |
| Better Futura | Ogilvy Switzerland | ASRA Foundation | Silver | |
| Craft: Text | ||||
| Moments | buehler & buehler | buehler & buehler | Bronze | |
| Let's share a smile | Wunderman Thompson Switzerland AG | JT International AG | Silver | |
| Fact or Fake | Farner St.Gallen | Farner Consulting AG | – | |
Agency ranking
In the agency rankings, Notch Interactive and Wunderman Thompson Switzerland were the two first-place winners. While Notch Interactive secured two industry awards and two gold trophies, Wunderman Thompson Switzerland was busy racking up points with a total of 13 award-winning campaigns. A total of 21 agencies placed in the ranking.
| Points | Agency |
| 24 | Notch Interactive AG |
| 24 | Wunderman Thompson Switzerland AG |
| 18 | Jung von Matt/Limmat |
| 15 | Serviceplan Suisse AG |
| 12 | Wirz Activation AG |
| 9 | Ogilvy Switzerland |
| 6 | Farner St. Gallen |
| 4 | Airport agency |
| 4 | Equipe Agency |
| 3 | FOUR Advertising Agency AG |
| 3 | Kind regards AG |
| 2 | buehler & buehler |
| 2 | clicdesign AG |
| 2 | Glutz Communication AG |
| 2 | mjm.cc AG |
| 2 | Save the Children Switzerland |
| 1 | comqed Dialog GmbH |
| 1 | evoq communcations AG |
| 1 | Maxomedia AG |
| 1 | ROB NICOLAS Ltd. |
| 1 | TBWA Switzerland AG |
The agency ranking results from the following point system: Industry award: 5 pts. gold: 4 pts. silver 3 pts. bronze 2 pts. certificate 1 pt.
DM Life Time Award for Spina's Civil Voices
This year, the DM Life Time Award sponsored by Swiss Post was presented to Spinal Civil Voices. The Zurich-based agency specializes in advertising for civil society issues and causes. The award was presented by Oliver Egger, Head of Marketing PostMail at Swiss Post.
An unusual picture in current times: The well-attended SDV Award with flying dinner and lively discussions.
