These are the winners of the SDV Award 2020

The Swiss Dialogue Marketing Association honoured the best advertising campaigns of the year on Tuesday. At the award night, 30 gold, silver and bronze awards were presented, as well as six industry prizes. The DM Life Time Award went to the Spinas Civil Voices agency.

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Gülsha Adilji hosted the SDV Award in Zurich's Maag Halle on Tuesday evening. (Pictures: Raphael Huenerfauth)

 

Due to the Corona pandemic, this year's SDV Awards Night was moved from June to September. On Tuesday, the time had finally come to celebrate the most creative and efficient campaigns of the year. The event, hosted by Gülsha Adilji, saw a total of 37 awards. The award night can be viewed at Sdv-award.ch/award-ceremony be looked up.

The winners and the almost-winners

As usual, prizes were awarded in the media, industry and special categories at the 21st SDV Awards ceremony. In the industry categories, six agencies each received an overall prize. In the other categories, a total of 30 gold, silver and bronze awards were presented. Chairman Thomas Engeli and his 15-member jury had selected the winning campaigns in advance.

A total of 172 campaigns were submitted for this year's SDV Award - over 40 more than last year. All campaigns are available at Exhibition.sdv-award.ch can be viewed online. For 29 campaigns it was just not enough to win a trophy: they were awarded the "Letter of Distinction" (LoD) certificate.

Category Campaign title Agency Client Price
INDUSTRIES
Campaigns for FINANCIAL SERVICE PROVIDERS & INSURANCE AGENTS
  Baloise / Call the CEO Kind regards AG Baloise LoD
  UBS Generation - Sophisticated Youth Wirz Communications AG UBS Switzerland AG  –
  Facing the dangers of autumn. Wirz Activation AG Touring Club Switzerland (TCS)  –
  Anything but invisible. Wirz Activation AG Touring Club Switzerland (TCS)  –
  Furniture - Moving Box Furniture Jung von Matt/Limmat The Swiss Mobiliar Insurance Company Ltd. LoD
  UBS Campus "The free banking package for college." Notch Interactive AG UBS Switzerland AG Industry Award
Campaigns for TRADE / E-Commerce
  Mission: Superstar Wunderman Thompson Switzerland AG Federation of Migros Cooperatives LoD
  The worst cook in Switzerland. Serviceplan Suisse AG Vorwerk Switzerland AG Industry Award
Campaigns for CONSUMER / FMCG
  Migros Grillitarier Buddy Jung von Matt/Limmat Federation of Migros Cooperatives  –
  IceTeaBeats.ch Wunderman Thompson Switzerland AG Federation of Migros Cooperatives LoD
Campaigns for AUTOMOBIL-BRANCHE
  Audi e-hub Wunderman Thompson Switzerland AG AMAG Import AG LoD
  Get the MINI cabrio look Serviceplan Suisse AG MINI Switzerland BMW Switzerland AG LoD
Campaigns in telecommunications and information technology
  Make Your Wish Wunderman Thompson Switzerland AG Microsoft Germany GmbH Industry Award
Campaigns in the MEDIA industry
  Ad blockers as a means of advertising. Wirz Activation AG Zurich transport operators Industry Award
  #MyStratosJump Wunderman Thompson Switzerland AG Red Bull Media World  –
Campaigns self-promotion
  Fact or Fake Farner St.Gallen Farner Consulting AG LoD
  Better Futura Ogilvy Switzerland ASRA Foundation Industry Award
Campaigns for NON-Profit Organizations & Prevention
  The War Siren Test Jung von Matt/Limmat Amnesty International LoD
  SOS Kinderdorf - Trauma stories Notch Interactive AG Foundation SOS Children's Villages Switzerland Industry Award
  Better Futura Ogilvy Switzerland ASRA Foundation LoD
  Invitation to the wedding Save the Children Switzerland Save the Children Switzerland LoD
       
Category Campaign title Agency Client PRICE
MEDIA
Scatter Throw
  The PET messenger comqed Dialog GmbH PET Recycling Switzerland LoD
  Key to the new iPhone 11 Cable television Bödeli AG Cable television Bödeli AG Bronze
  Timber Agency at the airport Schöb AG Bronze
  Any person can fall evoq communications AG Social Work Pastor Sieber LoD
Mailing B2C (2D) up to 50'000 ex.
  Ecosystem house Team ewz LoD
  Invitation to the wedding Save the Children Switzerland Save the Children Switzerland LoD
  Hidden messages Wirz Activation AG Touring Club Switzerland (TCS) Bronze
Mailing B2C (2D) over 50'000 ex.
  UBS Cards Glutz Communication AG UBS Switzerland AG Bronze
  Facing the dangers of autumn. Wirz Activation AG Touring Club Switzerland (TCS) LoD
  Anything but invisible. Wirz Activation AG Touring Club Switzerland (TCS) Silver
  SOS Kinderdorf - Trauma stories Notch Interactive AG Foundation SOS Children's Villages Switzerland Gold
  Junior Club Mailing: Robots TBWA Switzerland AG McDonald's Suisse Restaurant Sàrl LoD
Mailing 3D (B2B & B2C)
  "BRAIN Stories" Launch BSI Studio mainland corporation BSI Business Systems Integration AG  –
  Fact or Fake Farner St.Gallen Farner Consulting AG Bronze
Ambient event & POS actions
  #MyStratosJump Wunderman Thompson Switzerland AG Red Bull Media World Bronze
  Heavy Metal for children's rights Agency at the airport Pestalozzi Children's Foundation LoD
  The War Siren Test Jung von Matt/Limmat Amnesty International Gold
  Say it with a book speed dating Serviceplan Suisse AG SBVV, Swiss Booksellers and Publishers Association Bronze
       
Category Campaign title Agency Client PRICE
Multichannel
  Timber Agency at the airport Schöb AG LoD
  Bern made to fly Maxomedia AG flyBAIR AG LoD
  Furniture - Moving Box Furniture Jung von Matt/Limmat The Swiss Mobiliar Insurance Company Ltd. Silver
  He who knows me loves me. Wunderman Thompson Switzerland AG PostFinance Ltd LoD
  Get the MINI cabrio look Serviceplan Suisse AG MINI Switzerland BMW Switzerland AG LoD
  Make Your Wish Wunderman Thompson Switzerland AG Microsoft Germany GmbH Silver
  IceTeaBeats.ch Wunderman Thompson Switzerland AG Federation of Migros Cooperatives LoD
  UBS Campus "The free banking package for college." Notch Interactive AG UBS Switzerland AG Gold
  SOS Kinderdorf - Trauma stories Notch Interactive AG Foundation SOS Children's Villages Switzerland Gold
  The worst cook in Switzerland. Serviceplan Suisse AG Vorwerk Switzerland AG Silver
  Baloise / Call the CEO Kind regards AG Baloise Asset Management Bronze
Dialogue campaigns with a focus on email marketing & social media
  Audi e-hub Wunderman Thompson Switzerland AG AMAG Import AG Bronze
  Mission: Superstar Wunderman Thompson Switzerland AG Federation of Migros Cooperatives Bronze
  Migros Grillitarier Buddy Jung von Matt/Limmat Federation of Migros Cooperatives Bronze
  Furniture - Moving Box Furniture Jung von Matt/Limmat The Swiss Mobiliar Insurance Company Ltd. LoD
  The worst cook in Switzerland. Serviceplan Suisse AG Vorwerk Switzerland AG Silver
  Furniture - Voice Assistant Advent Calendar Jung von Matt/Limmat Swiss Mobiliar Insurance Company Ltd LoD
  UBS Campus "The free banking package for college." Notch Interactive AG UBS AG Bronze
  Gastro Story ROB NICOLAS GmbH & Markenkern AG GastroGraubünden LoD
Digital: Creative use of Data
  Tramp pilots wanted. Wirz Activation AG Zurich transport operators LoD
  Combining instead of calculating team agency Quickline AG LoD
  Ecosystem house team agency ewz Bronze
       
Category Campaign title Agency Client PRICE
SPECIAL
Customer loyalty programs
  Hidden messages Wirz Activation AG Touring Club Switzerland (TCS)  –
  Migros Grillitarier Buddy Jung von Matt/Limmat Federation of Migros Cooperatives Bronze
  Audi e-Hub Wunderman Thompson Switzerland AG AMAG Import AG LoD
  Helsana family programme FOUR Advertising Agency AG Helsana Insurances Ltd. Silver
Craft: Art Direction and Production
  Fact or Fake Farner St.Gallen Farner Consulting AG Silver
  Furniture - Moving Box Furniture Jung von Matt/Limmat The Swiss Mobiliar Insurance Company Ltd. Silver
  Junior Club Mailing: Robots TBWA Switzerland AG McDonald's Suisse Restaurant Sàrl  –
  Team as a designer mjm.cc AG Frommelt carpentry Ing. wood construction AG Bronze
  Better Futura Ogilvy Switzerland ASRA Foundation Silver
Craft: Text
  Moments buehler & buehler buehler & buehler Bronze
  Let's share a smile Wunderman Thompson Switzerland AG JT International AG Silver
  Fact or Fake Farner St.Gallen Farner Consulting AG  –

Agency Ranking

In the agency rankings, Notch Interactive and Wunderman Thompson Switzerland were the two first-place winners. While Notch Interactive secured two industry awards and two gold trophies, Wunderman Thompson Switzerland was busy racking up points with a total of 13 award-winning campaigns. A total of 21 agencies placed in the ranking.

Points Agency
24 Notch Interactive AG
24 Wunderman Thompson Switzerland AG
18 Jung von Matt/Limmat
15 Serviceplan Suisse AG
12 Wirz Activation AG
9 Ogilvy Switzerland
6 Farner St. Gallen
4 Agency at the airport
4 team agency
3 FOUR Advertising Agency AG
3 Kind regards AG
2 buehler & buehler
2 clicdesign AG
2 Glutz Communication AG
2 mjm.cc AG
2 Save the Children Switzerland
1 comqed Dialog GmbH
1 evoq communcations AG
1 Maxomedia AG
1 ROB NICOLAS GmbH
1 TBWA Switzerland AG

The agency ranking results from the following point system: Industry award: 5 pts. gold: 4 pts. silver 3 pts. bronze 2 pts. certificate 1 pt.

DM Life Time Award for Spina's Civil Voices

The DM Life Time Award, sponsored by Swiss Post, was presented this year to Spinal Civil Voices. The Zurich-based agency specializes in advertising for civil society issues and causes. The prize was presented by Oliver Egger, Head of Marketing PostMail at Swiss Post.

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An unusual picture in current times: The well-attended SDV Award with flying dinner and lively discussions.

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