Interpunkt. and Trafo Baden win the German Brand Award 2020
The agency Interpunkt. and the event location Trafo Baden were named "Winners" at the German Brand Award 2020. The creative invitation to the anniversary celebration, which was sent out as a record, convinced the jury.
The German Brand Awards competition honors the strongest campaigns, concepts and strategies in the field of "Excellence in Brand Strategy and Creation". Only companies that are officially nominated for the German Brand Award 2020 by the expert panel of the German Design Council are eligible to participate. The expert jury was impressed by the creative invitation on vinyl and awarded Interpunkt. and Trafo Baden the title of "Winner".
Trafo Baden invited its guests to its 15th anniversary celebration with a special and eye-catching invitation. The celebration, themed "Golden Night", commemorated the Swedish-Swiss roots of the former ABB halls.
Instead of a classic invitation, Interpunkt. created a vinyl record in close collaboration with the people in charge at Trafo Baden. The gold cover, based on ABBA's best-of record, referred to the venue. On the back, Reto Leder, CEO and host of the Trafo, invited guests to the anniversary celebration. Anyone who put the vinyl into the record player would hear the host's voice welcoming the audience and inviting them to the party.
