These are the first two gold winners of the Effie Awards Switzerland 2020
Migros and the Women's Center Zurich snagged the first two Gold Effies with their campaigns.
In exactly two weeks, the big award ceremony will take place - the tension is rising: SRF presenter Julian Thorner and his guests Larissa Pohl (jury president), Roman Hirsbrunner and Lennart Hintz (both Effie directors) will lead through the event on June 30, at which it will be exclusively announced which of the four gold campaigns will win the Grand Effie. The first two Gold winners were announced on Tuesday:
1. women's center Zurich: "stop prostitution" (category: PR)
The Women's Center Zurich fights against the liberal legislation for sex for sale in Switzerland - but receives no social attention for it. Not the criminalization of prostitution, but the criminalization of the demand for paid sex should curb prostitution à the less johns, the less abuse of women. Sweden is far ahead of Switzerland in this regard (law in force since 1999), but Switzerland and Sweden, as the most highly developed nations, are often confused with each other internationally. In one very specific respect, however, the Swedes do not want to be confused with Switzerland at any price: prostitution. The Swedes hold up a mirror to Switzerland by loudly venting their displeasure. Pure PR.
- Client: Women's Center Zurich
- Lead Agency: Publicis Zurich
- Other agencies/companies: Social Club Stockholm, Sweden
2nd Migros Cooperative Federation: "IceTeaBeats.ch" (Category: New New)
With Ice Tea Beats, we succeeded in developing an iced tea creation (watermelon/kiwi) in co-creation with consumers, which was bought by far more customers than all previous top Ice Tea innovations, even long after the campaign. The insight that sounds and music are closely linked to the taste experience was digitally translated: Each ingredient got a different sound or beat in the sound mixer. The combination possibilities were almost infinite and each new creation became a unique musical hit. At the touch of a button, an individual music video was created for each input, which could be shared with the world. This interplay of technology (digital touchpoints, mobile-first, motion design), music (multi-sensory taste experiences) and POS experience (trial purchases) encompassed the entire customer journey.
- Client: Federation of Migros Cooperatives
- Lead Agency: Wunderman Thompson Switzerland, Zurich
- Other agencies/companies: Shining Pictures, Zurich / Rob Rauchfuss, Berlin / Samuel Gmür, Zurich
