SDV Award: The 2020 competition entries have been judged
More than 170 successful dialog marketing campaigns were submitted for this year's Swiss Dialog Marketing Award. What was striking this year was that some advertising clients submitting campaigns for the first time entered them directly into the competition. The shortlist has now been drawn up.
On March 12 and 13, all the works were evaluated using the dual judging process and subsequently dialogue campaigns were proposed for the shortlist in the "Metal Discussion" and some of them were awarded the coveted trophies.
How worthy of an award is a campaign? Is it because it has been creatively implemented or has demonstrably achieved a high response rate? The ideal would be a good rating in creation and effectiveness. In the discussions, the top-rated campaigns were discussed individually and awarded "Letter," "Bronze," "Silver," or "Gold." For the "Industry Award", the most award-worthy campaign within each industry was sought. Well rated campaigns could also be rewarded with a "Letter". Below is the shortlist of campaigns that were judged to be worthy of an award.
| Campaigns for | Campaign title | Agency | Client |
|---|---|---|---|
| Financial Service Provider & Insurances | Baloise / Call the CEO | Kind regards AG | Baloise |
| Financial Service Provider & Insurances | UBS Generation - Sophisticated Youth | Wirz Communications AG | UBS Switzerland AG |
| Financial Service Provider & Insurances | Facing the dangers of autumn. | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Financial Service Provider & Insurances | Anything but invisible. | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Financial Service Provider & Insurances | Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. |
| Financial Service Provider & Insurances | UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS Switzerland AG |
| Trade / E-commerce | Mission: Superstar | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives |
| Trade / E-commerce | The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG |
| Consumer Goods / FMCG | Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives |
| Consumer Goods / FMCG | IceTeaBeats.ch | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives |
| Automotive industry | Audi e-hub | Wunderman Thompson Switzerland AG | AMAG Import AG |
| Automotive industry | Get the MINI convertible look | Serviceplan Suisse AG | MINI Switzerland BMW Switzerland AG |
| Communication and information technology | Make Your Wish | Wunderman Thompson Switzerland AG | Microsoft Germany GmbH |
| Media industry | Ad blocker as an advertising tool. | Wirz Activation AG | Zurich transport services |
| Media industry | #MyStratosJump | Wunderman Thompson Switzerland AG | Red Bull Media World |
| Self-promotion | Fact or Fake | Farner St.Gallen | Farner Consulting AG |
| Self-promotion | Better Futura | Ogilvy Switzerland | ASRA Foundation |
| Nonprofits & Prevention | The war siren test | Jung von Matt/Limmat | Amnesty International |
| Nonprofits & Prevention | SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland |
| Nonprofits & Prevention | Better Futura | Ogilvy Switzerland | ASRA Foundation |
| Nonprofits & Prevention | Wedding invitation | Save the Children Switzerland | Save the Children Switzerland |
Source: SDV Award
| Category | Campaign title | Agency | Client |
|---|---|---|---|
| Scatter throw | The PET messenger | comqed Dialog GmbH | PET Recycling Switzerland |
| Scatter throw | Key to the new iPhone 11 | Cable television Bödeli AG | Cable television Bödeli AG |
| Scatter throw | Timber | Airport agency | Schöb AG |
| Scatter throw | Any person can fall | evoq communications AG | Social Work Pastor Sieber |
| Mailing B2C (2D) up to 50'000 Ex. | Ecosystem house | Equipe AG | ewz |
| Mailing B2C (2D) up to 50'000 Ex. | Wedding invitation | Save the Children Switzerland | Save the Children Switzerland |
| Mailing B2C (2D) up to 50'000 Ex. | Hidden messages | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Mailing B2C (2D) over 50,000 ex. | UBS Cards | Glutz Communication AG | UBS Switzerland AG |
| Mailing B2C (2D) over 50,000 ex. | Facing the dangers of autumn. | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Mailing B2C (2D) over 50,000 ex. | Anything but invisible. | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Mailing B2C (2D) over 50,000 ex. | SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland |
| Mailing B2C (2D) over 50,000 ex. | Junior Club Mailing: Robots | TBWA Switzerland AG | McDonald's Suisse Restaurant Sàrl |
| Mailing 3D (B2B & B2C) | "BRAIN Stories" Launch BSI Studio | Mainland AG | BSI Business Systems Integration AG |
| Mailing 3D (B2B & B2C) | Fact or Fake | Farner St.Gallen | Farner Consulting AG |
| Ambient event & POS actions | #MyStratosJump | Wunderman Thompson Switzerland AG | Red Bull Media World |
| Ambient event & POS actions | Heavy metal for children's rights | Airport agency | Pestalozzi Children's Foundation |
| Ambient event & POS actions | The war siren test | Jung von Matt/Limmat | Amnesty International |
| Ambient event & POS actions | The "Say it with a book" speed dating event | Serviceplan Suisse AG | SBVV, Swiss Booksellers and Publishers Association |
| Multichannel | Timber | Airport agency | Schöb AG |
| Multichannel | Bern made to fly | Maxomedia AG | flyBAIR AG |
| Multichannel | Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. |
| Multichannel | He who knows me loves me. | Wunderman Thompson Switzerland AG | PostFinance AG |
| Multichannel | Get the MINI convertible look | Serviceplan Suisse AG | MINI Switzerland BMW Switzerland AG |
| Multichannel | Make Your Wish | Wunderman Thompson Switzerland AG | Microsoft Germany GmbH |
| Multichannel | IceTeaBeats.ch | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives |
| Multichannel | UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS Switzerland AG |
| Multichannel | SOS Children's Village - Trauma Stories | Notch Interactive AG | Foundation SOS Children's Village Switzerland |
| Multichannel | The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG |
| Multichannel | Baloise / Call the CEO | Kind regards AG | Baloise Asset Management |
| Dialog campaigns Focus on e-mail marketing & social media | Audi e-hub | Wunderman Thompson Switzerland AG | AMAG Import AG |
| Dialog campaigns Focus on e-mail marketing & social media | Mission: Superstar | Wunderman Thompson Switzerland AG | Federation of Migros Cooperatives |
| Dialog campaigns Focus on e-mail marketing & social media | Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives |
| Dialog campaigns Focus on e-mail marketing & social media | Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. |
| Dialog campaigns Focus on e-mail marketing & social media | The worst cook in Switzerland. | Serviceplan Suisse AG | Vorwerk Switzerland AG |
| Dialog campaigns Focus on e-mail marketing & social media | Furniture - Voice Assistant Advent Calendar | Jung von Matt/Limmat | Swiss Mobiliar Insurance Company Ltd |
| Dialog campaigns Focus on e-mail marketing & social media | UBS Campus "The free banking package for studying." | Notch Interactive AG | UBS AG |
| Dialog campaigns Focus on e-mail marketing & social media | Gastro Story | ROB NICOLAS GmbH & Markenkern AG | GastroGraubünden |
| Digital: Creative use of Data | Tramp pilots wanted. | Wirz Activation AG | Zurich transport services |
| Digital: Creative use of Data | Combining instead of calculating | Equipe AG | Quickline AG |
| Digital: Creative use of Data | Ecosystem house | Equipe AG | ewz |
Source: SDV Award
| Category | Campaign title | Agency | Client |
|---|---|---|---|
| Customer loyalty programs | Hidden messages | Wirz Activation AG | Touring Club Switzerland (TCS) |
| Customer loyalty programs | Migros Grillitarier Buddy | Jung von Matt/Limmat | Federation of Migros Cooperatives |
| Customer loyalty programs | Audi e-Hub | Wunderman Thompson Switzerland AG | AMAG Import AG |
| Customer loyalty programs | Helsana Family Program | FOUR Advertising Agency AG | Helsana Insurances Ltd. |
| Craft: Art Direction and Production | Farner Fact or Fake | Farner St.Gallen | Farner Consulting AG |
| Craft: Art Direction and Production | Furniture - Moving Box Furniture | Jung von Matt/Limmat | The Swiss Mobiliar Insurance Company Ltd. |
| Craft: Art Direction and Production | Junior Club Mailing: Robots | TBWA Switzerland AG | McDonald's Suisse Restaurant Sàrl |
| Craft: Art Direction and Production | TEAM AS A DESIGNER - Creativity binds customers | mjm.cc AG | Frommelt carpentry Ing. wood construction AG |
| Craft: Art Direction and Production | Better Futura | Ogilvy Switzerland | ASRA Foundation |
| Craft: Text | Moments | buehler & buehler | buehler & buehler |
| Craft: Text | Let's share a smile | Wunderman Thompson Switzerland AG | JT International AG |
| Craft: Text | Farner Fact or Fake | Farner St.Gallen | Farner Consulting AG |
Source: SDV Award
Exhibition of all submitted works
The exhibition of all submitted works will not take place in real space this year as usual. The vernissage in Zurich was cancelled due to the corona virus. The submitted works will be presented on a separate and new online platform (Werbewoche.ch reported). The presenting partner is DirectPoint, Swiss Post's knowledge platform. At Exhibition.sdv-award.ch you can discover these dialog marketing campaigns from a wide range of industries and in countless application variants - inspiring ideas from the world of direct customer contact.
