SDV Award: The 2020 competition entries have been judged

More than 170 successful dialog marketing campaigns were submitted for this year's Swiss Dialog Marketing Award. What was striking this year was that some advertising clients submitting campaigns for the first time entered them directly into the competition. The shortlist has now been drawn up.

SDV-Award

On March 12 and 13, all the works were evaluated using the dual judging process and subsequently dialogue campaigns were proposed for the shortlist in the "Metal Discussion" and some of them were awarded the coveted trophies.

How worthy of an award is a campaign? Is it because it has been creatively implemented or has demonstrably achieved a high response rate? The ideal would be a good rating in creation and effectiveness. In the discussions, the top-rated campaigns were discussed individually and awarded "Letter," "Bronze," "Silver," or "Gold." For the "Industry Award", the most award-worthy campaign within each industry was sought. Well rated campaigns could also be rewarded with a "Letter". Below is the shortlist of campaigns that were judged to be worthy of an award.

SDV Award Shortlist Category Industries
Campaigns forCampaign titleAgencyClient
Financial Service Provider & InsurancesBaloise / Call the CEOKind regards AGBaloise
Financial Service Provider & InsurancesUBS Generation - Sophisticated YouthWirz Communications AGUBS Switzerland AG
Financial Service Provider & InsurancesFacing the dangers of autumn.Wirz Activation AGTouring Club Switzerland (TCS)
Financial Service Provider & InsurancesAnything but invisible.Wirz Activation AGTouring Club Switzerland (TCS)
Financial Service Provider & InsurancesFurniture - Moving Box FurnitureJung von Matt/LimmatThe Swiss Mobiliar Insurance Company Ltd.
Financial Service Provider & InsurancesUBS Campus "The free banking package for college."Notch Interactive AGUBS Switzerland AG
Trade / E-commerceMission: SuperstarWunderman Thompson Switzerland AGFederation of Migros Cooperatives
Trade / E-commerceThe worst cook in Switzerland.Serviceplan Suisse AGVorwerk Switzerland AG
Consumer Goods / FMCGMigros Grillitarier BuddyJung von Matt/LimmatFederation of Migros Cooperatives
Consumer Goods / FMCGIceTeaBeats.chWunderman Thompson Switzerland AGFederation of Migros Cooperatives
Automotive industryAudi e-hubWunderman Thompson Switzerland AGAMAG Import AG
Automotive industryGet the MINI cabrio lookServiceplan Suisse AGMINI Switzerland BMW Switzerland AG
Communication and information technologyMake Your WishWunderman Thompson Switzerland AGMicrosoft Germany GmbH
Media industryAd blockers as a means of advertising.Wirz Activation AGZurich transport operators
Media industry#MyStratosJumpWunderman Thompson Switzerland AGRed Bull Media World
Self-promotionFact or FakeFarner St.GallenFarner Consulting AG
Self-promotionBetter FuturaOgilvy SwitzerlandASRA Foundation
Nonprofits & PreventionThe War Siren TestJung von Matt/LimmatAmnesty International
Nonprofits & PreventionSOS Kinderdorf - Trauma storiesNotch Interactive AGFoundation SOS Children's Villages Switzerland
Nonprofits & PreventionBetter FuturaOgilvy SwitzerlandASRA Foundation
Nonprofits & PreventionInvitation to the weddingSave the Children SwitzerlandSave the Children Switzerland
Source: SDV Award
SDV Award Shortlist Category Media
CategoryCampaign titleAgencyClient
Scatter ThrowThe PET messengercomqed Dialog GmbHPET Recycling Switzerland
Scatter ThrowKey to the new iPhone 11Cable television Bödeli AGCable television Bödeli AG
Scatter ThrowTimberAgency at the airportSchöb AG
Scatter ThrowAny person can fallevoq communications AGSocial Work Pastor Sieber
Mailing B2C (2D) up to 50'000 ex.Ecosystem houseEquipe AGewz
Mailing B2C (2D) up to 50'000 ex.Invitation to the weddingSave the Children SwitzerlandSave the Children Switzerland
Mailing B2C (2D) up to 50'000 ex.Hidden messagesWirz Activation AGTouring Club Switzerland (TCS)
Mailing B2C (2D) over 50'000 ex.UBS CardsGlutz Communication AGUBS Switzerland AG
Mailing B2C (2D) over 50'000 ex.Facing the dangers of autumn.Wirz Activation AGTouring Club Switzerland (TCS)
Mailing B2C (2D) over 50'000 ex.Anything but invisible.Wirz Activation AGTouring Club Switzerland (TCS)
Mailing B2C (2D) over 50'000 ex.SOS Kinderdorf - Trauma storiesNotch Interactive AGFoundation SOS Children's Villages Switzerland
Mailing B2C (2D) over 50'000 ex.Junior Club Mailing: RobotsTBWA Switzerland AGMcDonald's Suisse Restaurant Sàrl
Mailing 3D (B2B & B2C)"BRAIN Stories" Launch BSI Studiomainland corporationBSI Business Systems Integration AG
Mailing 3D (B2B & B2C)Fact or FakeFarner St.GallenFarner Consulting AG
Ambient event & POS actions#MyStratosJumpWunderman Thompson Switzerland AGRed Bull Media World
Ambient event & POS actionsHeavy Metal for children's rightsAgency at the airportPestalozzi Children's Foundation
Ambient event & POS actionsThe War Siren TestJung von Matt/LimmatAmnesty International
Ambient event & POS actionsSay it with a book speed datingServiceplan Suisse AGSBVV, Swiss Booksellers and Publishers Association
MultichannelTimberAgency at the airportSchöb AG
MultichannelBern made to flyMaxomedia AGflyBAIR AG
MultichannelFurniture - Moving Box FurnitureJung von Matt/LimmatThe Swiss Mobiliar Insurance Company Ltd.
MultichannelHe who knows me loves me.Wunderman Thompson Switzerland AGPostFinance Ltd
MultichannelGet the MINI cabrio lookServiceplan Suisse AGMINI Switzerland BMW Switzerland AG
MultichannelMake Your WishWunderman Thompson Switzerland AGMicrosoft Germany GmbH
MultichannelIceTeaBeats.chWunderman Thompson Switzerland AGFederation of Migros Cooperatives
MultichannelUBS Campus "The free banking package for college."Notch Interactive AGUBS Switzerland AG
MultichannelSOS Kinderdorf - Trauma storiesNotch Interactive AGFoundation SOS Children's Villages Switzerland
MultichannelThe worst cook in Switzerland.Serviceplan Suisse AGVorwerk Switzerland AG
MultichannelBaloise / Call the CEOKind regards AGBaloise Asset Management
Dialog campaigns Focus on e-mail marketing & social mediaAudi e-hubWunderman Thompson Switzerland AGAMAG Import AG
Dialog campaigns Focus on e-mail marketing & social mediaMission: SuperstarWunderman Thompson Switzerland AGFederation of Migros Cooperatives
Dialog campaigns Focus on e-mail marketing & social mediaMigros Grillitarier BuddyJung von Matt/LimmatFederation of Migros Cooperatives
Dialog campaigns Focus on e-mail marketing & social mediaFurniture - Moving Box FurnitureJung von Matt/LimmatThe Swiss Mobiliar Insurance Company Ltd.
Dialog campaigns Focus on e-mail marketing & social mediaThe worst cook in Switzerland.Serviceplan Suisse AGVorwerk Switzerland AG
Dialog campaigns Focus on e-mail marketing & social mediaFurniture - Voice Assistant Advent CalendarJung von Matt/LimmatSwiss Mobiliar Insurance Company Ltd
Dialog campaigns Focus on e-mail marketing & social mediaUBS Campus "The free banking package for college."Notch Interactive AGUBS AG
Dialog campaigns Focus on e-mail marketing & social mediaGastro StoryROB NICOLAS GmbH & Markenkern AGGastroGraubünden
Digital: Creative use of DataTramp pilots wanted.Wirz Activation AGZurich transport operators
Digital: Creative use of DataCombining instead of calculatingEquipe AGQuickline AG
Digital: Creative use of DataEcosystem houseEquipe AGewz
Source: SDV Award
SDV Award Shortlist Special categories
CategoryCampaign titleAgencyClient
Customer loyalty programsHidden messagesWirz Activation AGTouring Club Switzerland (TCS)
Customer loyalty programsMigros Grillitarier BuddyJung von Matt/LimmatFederation of Migros Cooperatives
Customer loyalty programsAudi e-HubWunderman Thompson Switzerland AGAMAG Import AG
Customer loyalty programsHelsana family programmeFOUR Advertising Agency AGHelsana Insurances Ltd.
Craft: Art Direction and ProductionFarner Fact or FakeFarner St.GallenFarner Consulting AG
Craft: Art Direction and ProductionFurniture - Moving Box FurnitureJung von Matt/LimmatThe Swiss Mobiliar Insurance Company Ltd.
Craft: Art Direction and ProductionJunior Club Mailing: RobotsTBWA Switzerland AGMcDonald's Suisse Restaurant Sàrl
Craft: Art Direction and ProductionTEAM AS A DESIGNER - Creativity binds customersmjm.cc AGFrommelt carpentry Ing. wood construction AG
Craft: Art Direction and ProductionBetter FuturaOgilvy SwitzerlandASRA Foundation
Craft: TextMomentsbuehler & buehlerbuehler & buehler
Craft: TextLet's share a smileWunderman Thompson Switzerland AGJT International AG
Craft: TextFarner Fact or FakeFarner St.GallenFarner Consulting AG
Source: SDV Award

Exhibition of all submitted works 

The exhibition of all submitted works will not take place in real space this year as usual. The vernissage in Zurich was cancelled due to the corona virus. The submitted works will be presented on a separate and new online platform (Werbewoche.ch reported). The presenting partner is DirectPoint, Swiss Post's knowledge platform. At Exhibition.sdv-award.ch you can discover these dialog marketing campaigns from a wide range of industries and in countless application variants - inspiring ideas from the world of direct customer contact.

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