The One Show 2020: These Swiss agencies have made it onto the shortlist
The One Show has published this year's shortlist. Several Swiss agencies can hope for Pencils and Merits.
Special times also in the award circus: The One Show did without a physical judging this year and did all the judging online. The winners of the Pencils were also announced at the end of May as part of a streaming event.
As is often the case, McCann New York achieved the most shortlist placements. The agency made the final list 107 times in 2020. But the shortlist also has good news in store for Swiss creative agencies: With Jung von Matt/Limmat, Thjnk Zurich, Ruf Lanz, TBWA\Zurich, Heimat Zurich and Havas Village, six different Swiss agencies have hope. Jung von Matt/Limmat has nine chances to win an award, while Thjnk Zürich is sending the Edelweiss campaign "Catch a Flight to Buenos Aires" into the race seven times.
| Agency | Campaign | Customer | Discipline | Category |
|---|---|---|---|---|
| Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Branded Entertainment | Experiential - Live Events |
| Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Branded Entertainment | Mobile apps |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Branded Entertainment | Mobile apps |
| Havas Village | Waiting Wins | CANAL+ | Creative Use of Data | Targeting |
| Havas Village | Waiting Wins | CANAL+ | Creative Use of Data | Real-Time |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Creative Use of Data | Real-Time |
| Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Cultural Driver | Cultural Driver |
| Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Digital Craft | UX / UI - Interface Design |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Digital Craft | Creative Use of Data |
| Havas Village / Geneva | Waiting Wins | CANAL+ | Direct marketing | Craft - Data-Driven Personalization |
| Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Direct marketing | Experiential - Live Events |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Direct marketing | Digital & Online - Websites & Mobile |
| Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Experiential & Immersive | Events / Stunts / Competitions |
| Call Lanz | Isolated from the outside world | Autism Forum Switzerland | Health, Wellness & Pharma | Print - Health & Wellness |
| Home Zurich | Read Upright | Kieser Training | Interactive & Online | Online Advertising - Display Ads |
| TBWA Switzerland + SBB | RailTales | SBB | IP & Products | Digital Product |
| Home Zurich | Read Upright | Kieser Training | Mobile | Mobile Advertising |
| Home Zurich | Read Upright | Kieser Training | Mobile | Innovation in Mobile |
| Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Mobile | Applications |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Applications |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Augmented, Virtual & Mixed Reality (AR, VR, MR) |
| Thjnk Zurich + Ateo + Rocket Film + Edelweiss Air | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Craft - Use of Technology |
| Call Lanz | The peaceful hunting season | Hiltl Vegetarian Restaurants | Out of Home | Billboards & Transit - Campaign |
| Call Lanz | No animal takes pleasure in suffering | Foundation "Tier im Recht" (Rights for animals) | Craft - Illustration | |
| Call Lanz | The peaceful hunting season | Hiltl Vegetarian Restaurants | Newspaper - Campaign | |
| Call Lanz | The peaceful hunting season | Hiltl Vegetarian Restaurants | Magazine - Campaign | |
| Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Radio & Audio | Experiential Radio & Audio |
| Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Radio & Audio | Innovation in Radio & Audio |
| TBWA Switzerland + SBB | RailTales | SBB | Radio & Audio | Experiential Radio & Audio |
| TBWA Switzerland + SBB | RailTales | SBB | Radio & Audio | Custom Content |
SOURCE: Oneclub.org
