"No Animal Left Behind" is Poster of the Year 2019
18 Swiss Poster Awards were presented among the 36 nominated campaigns. The vegi campaign "Kein Tier im Visier" additionally wins the award for "Poster of the Year 2019". Due to the Corona virus, the APG|SGA Poster Night did not take place, the trophies will be delivered to the winners personally in the next few days.
Happy about the "Poster of the Year" award: Markus Ehrle, CEO of APG|SGA, Patrick Becker and Rolf Hiltl, both Hiltl, Mario Moosbrugger, Markus Ruf, Isabelle Hauser and Christian Brändle, jury president and director of the Museum für Gestaltung Zürich (from left to right).
The award in the category "Poster of the Year 2019" goes to the vegetarian restaurant Hiltl with its unerring vegi campaign "Kein Tier im Visier" (No animal in sight), which was created by Ruf Lanz just in time for the hunting season. "The subject excellently sums up the attitude that unites all Hiltl offerings: Pleasure is not at the expense of other living creatures," said Christian Brändle, jury president and director of the Museum of Design Zurich. Among the 36 nominees, Ruf Lanz had secured no fewer than 14 finalist spots. In total, the agency won seven prizes in various categories.
| Award | Category | Campaign | Agency | Client |
|---|---|---|---|---|
| Poster of the Year | Poster of the Year | No animal in sight | Ruf Lanz, Zurich | Hiltl, Zurich |
| Gold | Commercial National | The art of delivering art | Ruf Lanz, Zurich | Welti-Furrer Fine Art AG |
| Gold | Commercial Local and Regional | No animal in sight | Ruf Lanz, Zurich | Hiltl, Zurich |
| Gold | Public Service | One with lonely | Spina's Civil Voices | Salvation Army |
| Gold | Culture | Samuel Blaser Quartet | Niklaus Troxler, Willisau | construction 4, schaerholzbau ag |
| Gold | Digital Out of Home | Airplane mode | Havas Village Genève | CANAL+ Switzerland |
| Gold | Out of Home Innovations | Retard Gagnant | Havas Village Genève | CANAL+ Switzerland |
| Silver | Commercial National | Swiss Life brand identity 2 | Ruf Lanz, Zurich | Swiss Life |
| Silver | Commercial Local and Regional | PowerPoint Landscapes | Ruf Lanz, Zurich | Seminar Hotel Hof de Planis, Prättigau |
| Silver | Public Service | ABBA | Ruf Lanz, Zurich | Zurich Transport VBZ |
| Silver | Culture | Jazz Festival Willisau 2019 | PANK | Jazz Festival Willisau |
| Silver | Digital Out of Home | Central Switzerland Film Award | Erich Brechbühl [Mixer] | Albert Koechlin Foundation |
| Silver | Out of Home Innovations | Protect and conserve all marine wildlife | Serviceplan Suisse AG | Sea Shepherd Switzerland |
| Bronze | Commercial National | Assortment campaign 2 | Digitec Galaxus AG (InHouse) | Galaxus |
| Bronze | Commercial Local and Regional | Al Mulinetto | Farner Consulting | Al Mulinetto, Gordola |
| Bronze | Public Service | Yes to the Weapons Act | KSP Krieg Schlupp Partner | SP Switzerland |
| Bronze | Culture | Appointment calendar | Ruf Lanz, Zurich | Museum Haus Konstruktiv, Zurich |
| Bronze | Digital Out of Home | Antiquarian book fair with star lineup | Serviceplan Suisse AG | Association of antiquarian booksellers and copperplate engravers in Switzerland |
| Bronze | Out of Home Innovations | Here comes the sun. | Publicis Zurich | Swiss |
Award for the "Poster of the Year" was delivered personally last night
Because of the rapid spread of the coronavirus, the Federal Council classified the situation in Switzerland as a special situation. The authorities recommended avoiding events with large numbers of people in enclosed spaces. Consequently, for security reasons, Thursday's APG|SGA Poster Night in Hall 622 in Zurich-Oerlikon was cancelled. Markus Ehrle, CEO of APG|SGA, regrets this and explains: "Responsibility for health comes first. We did not want to expose the invited guests to the risk of infection. That's why we canceled the event with a heavy heart."
Together with jury president Christian Brändle, however, he did not miss the opportunity to personally present the award for the "Poster of the Year". The award for the "Poster of the Year" was accepted yesterday evening in Zurich by Patrick Becker and Rolf Hiltl (both Hiltl) as well as Markus Ruf, Isabelle Hauser and Mario Moosbrugger (all Ruf Lanz). The other trophies in gold, silver and bronze will be presented to the winners in the next few days.
