The nominees for the Master of Swiss Web 2020 have been determined

The jury of Best of Swiss Web has selected the best projects of the year. These projects stood out from a total of 378 project submissions in the judging process and are now competing for the master vote.


The following 10 projects are up for election this year:

1. catch a flight to buenos aires

A digital marketing campaign that creates a new and permanent interaction and sales touchpoint for Edelweiss through an augmented reality game on the target group's device.

Client: Edelweiss Air
Contractor: Thjnk Zurich | Ateo| Rocket Film


2. | Omnichannel 2019 is the digital marketing platform of the Interdiscount brand, a division of the Coop Cooperative. Over the past three years, the entire platform has been professionalized and individualized. This makes Interdiscount the leading omnichannel provider in Switzerland.

Client: Interdiscount | Division and business unit of Coop
Contractor: Schrämli Consulting


3rd Migros Apprenticeship Hub

Migros Group, Switzerland's largest training provider, has launched an apprenticeship hub. The previously independent website for apprenticeship searches was integrated into the Migros Group career platform at the beginning of August. The apprenticeships are presented by the apprentices themselves.

Client: Federation of Migros Cooperatives
Contractor: The House Agency | Liip


4 Migros Supply Chain

As the largest retailer in Switzerland, Migros is dependent on smooth processes in the supply chain. Orders placed with external suppliers should be processed as efficiently as possible and entered into the company's own merchandise management system. This is where the Supply Chain App comes in.

Client: Federation of Migros Cooperatives (MGB)
Contractor: Smartive



Switzerland Tourism launched the national tourism website in 14 languages in April 2019. The completely new website features numerous innovations such as the inspiration calendar and the 360-degree map.

Client: Switzerland Tourism
Contractor: Hinderling Volkart part of Dept | Unic


6. myZurich Risk Room

With the Risk Room, Zurich's corporate customers can manage their global risks themselves via an interactive cockpit. For this purpose, they have access to a new type of visualization of risks in a 3D space, which combines both country risks and individual risks.

Client: Zurich Insurance Company Ltd
Contractor: Cando Image


7. - optimisation of the postal portal

Swiss Post's digital services are different, but the claim remains the same: it must work, and it must work simply. That was the brief for the renewal. The result: the answer to the question of how much a large A Mail letter costs is now just a click away.

Client: Swiss Post CH
Contractor: Unic


8. sanitas - Simple billing

With the new digital benefit process, Sanitas simplifies processes, makes benefit costs more transparent and reduces healthcare costs. In collaboration with Stimmt AG, the entire benefit process was realigned in the app and the portal.

Client: Sanitas
Contractor: Right


9. transa - the digital flagship store

In Transa's new online shop, the focus is not on pure sales, but on delivering on the brand promise: characteristic design, an explorative architecture and authentic storytelling make the Transa experience tangible online as well.

Client: Transa Backpacking
Contractor: Station


10. insurance as easy as Netflix

When it comes to convenience, the customer no longer makes any compromises. That's why Smile has mastered the complete repositioning as a service champion as part of the Customer Service Revolution. A complete overhaul of the customer journey, always with the customer at the center of all decisions.

Client: Insurances
Contractor: MP Technology | Kontour Design Studio


The complete listing of all master candidates and links to the projects as well as details of clients and contractors can be found at here.


Increase your chances of a Master's degree thanks to readers' choice

The decision on who becomes Master of Swiss Web does not lie solely with the jury. The Best of Swiss Web community also has a vote. The final score will be determined in equal parts by the votes of the jury, the readers of Netzticker and the visitors of the award night on 10 June 2020.

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