Effie Awards Switzerland: 29 campaigns have hope

Under the leadership of jury president Larissa Pohl and the five jury chairmen, the 42 jurors of jury 1 have completed the judging of the first round: 29 works have made it onto the shortlist.

swiss effie

In the first round of judging, each of the 42 jury members judged their assigned cases in a live session, sending 29 campaigns to the second round of judging and into the running for an Effie Award 2020. The judging was based on Effie International's internationally recognized scoring system.

The winners will be announced on May 5 at Samsung Hall. Gold, silver and bronze will be awarded in a possible 18 categories. A Grand Effie will be awarded for the first time in 2020. The Effie Congress will also be held for the first time in the run-up to the awards ceremony: A half-day dedicated to effective brand communication. At the Effie Congress, decision-makers from companies, agencies and the media will see which campaigns best achieved their goals last year.

The points from the Effie Award Switzerland can be credited to the creative ranking of Werbewoche.

Effie Awards Switzerland 2020 Shortlist
Category Customer Campaign Submitter
Activation Calanda Glatsch Calanda Glatsch Publicis Communications Switzerland
Activation flyBAIR Making Bern fly Maxomedia / Republica / Kargo Communication
Activation M-Budget Mobile No one needs more subscription. Federation of Migros Cooperatives
Activation Post Finance Youth & Education Account Post Finance "finally grown up Wunderman Thompson Switzerland
Activation UBS Generation Sophisticated Youth Wirz Communications
Brand Experience & Partnerships UBS Kids Cup UBS Kids Cup - How a partnership-based marketing initiative is changing an entire sport UBS Switzerland
Brand Image Volg For the love of the village Metzger Rottmann Bürge Partner
Brand Image Edelweiss Been there. Done that. Thjnk Zurich
Brand Image Sunrise The number 1 for 3 million. Publicis Communications Switzerland
Brand Image Swiss parks Small wonders of the world Metzger Rottmann Bürge Partner
Brand Image UBS - Digital Banking Leadership expansion despite up to 8x lower media investment than strongest competitor in the digital banking sector UBS Switzerland
Comeback Credit Suisse VIVA Credit Suisse "Pull it off" Serviceplan
Content marketing "Home of Trails" "Home of Trails" Jung von Matt/Limmat
Content marketing UBS Mortgages UBS and 20min search for the best neighborhood in Switzerland UBS Switzerland
Employer Branding & Recruiting SBB Employer Branding SBB "Big Move Farner Consulting
Highlight Grisons vacations "Home of Trails" Jung von Matt/Limmat
Highlight Bank Cler Zak The Zak Context Banner Home Zurich
Highlight Ibis Hotels Ibis Hotels - Social Media Sitter Jung von Matt/Limmat
Highlight Black & Blaze Premium Mail from the royal house for small roastery Content and form
Media Performance Vorwerk TM6 "The worst cook in Switzerland" Serviceplan
Media Performance login - Find your talent Find your talent Webrepublic
Media Performance Mail "My shipments Media Growth Hack Jung von Matt/impact
Media Performance Bank Cler Zak Zak. Banking now only needs a smartphone. Home Zurich
New New Arosa Bear Country First bear sanctuary in Switzerland - linking sustainable animal welfare & innovative tourism Arosa Tourism
New New Migros Ice Tea Beats New variety cult Ice Tea Wunderman Thompson Switzerland
New New Bank Cler Zak Zak. Banking now only needs a smartphone. Home Zurich
PR Pro Infirmis All are equal. No one is more equal. Thjnk Zurich
PR Frauenzentrale Zürich - Stop Prostitution Frauenzentrale Zürich - Stop Prostitution Publicis Communications Switzerland
PR WWF The Last Sweater Wirz Communications
Source: Effie Awards Switezrland

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