Effie Awards Switzerland: 29 campaigns have hope
Under the leadership of jury president Larissa Pohl and the five jury chairmen, the 42 jurors of jury 1 have completed the judging of the first round: 29 works have made it onto the shortlist.
In the first round of judging, each of the 42 jury members judged their assigned cases in a live session, sending 29 campaigns to the second round of judging and into the running for an Effie Award 2020. The judging was based on Effie International's internationally recognized scoring system.
The winners will be announced on May 5 at Samsung Hall. Gold, silver and bronze will be awarded in a possible 18 categories. A Grand Effie will be awarded for the first time in 2020. The Effie Congress will also be held for the first time in the run-up to the awards ceremony: A half-day dedicated to effective brand communication. At the Effie Congress, decision-makers from companies, agencies and the media will see which campaigns best achieved their goals last year.
The points from the Effie Award Switzerland can be credited to the creative ranking of Werbewoche.
| Category | Customer | Campaign | Submitter |
|---|---|---|---|
| Activation | Calanda Glatsch | Calanda Glatsch | Publicis Communications Switzerland |
| Activation | flyBAIR | Making Bern fly | Maxomedia / Republica / Kargo Communication |
| Activation | M-Budget Mobile | No one needs more subscription. | Federation of Migros Cooperatives |
| Activation | Post Finance Youth & Education Account | Post Finance "finally grown up | Wunderman Thompson Switzerland |
| Activation | UBS Generation | Sophisticated Youth | Wirz Communications |
| Brand Experience & Partnerships | UBS Kids Cup | UBS Kids Cup - How a partnership-based marketing initiative is changing an entire sport | UBS Switzerland |
| Brand Image | Volg | For the love of the village | Metzger Rottmann Bürge Partner |
| Brand Image | Edelweiss | Been there. Done that. | Thjnk Zurich |
| Brand Image | Sunrise | The number 1 for 3 million. | Publicis Communications Switzerland |
| Brand Image | Swiss parks | Small wonders of the world | Metzger Rottmann Bürge Partner |
| Brand Image | UBS - Digital Banking | Leadership expansion despite up to 8x lower media investment than strongest competitor in the digital banking sector | UBS Switzerland |
| Comeback | Credit Suisse VIVA | Credit Suisse "Pull it off" | Serviceplan |
| Content marketing | "Home of Trails" | "Home of Trails" | Jung von Matt/Limmat |
| Content marketing | UBS Mortgages | UBS and 20min search for the best neighborhood in Switzerland | UBS Switzerland |
| Employer Branding & Recruiting | SBB Employer Branding | SBB "Big Move | Farner Consulting |
| Highlight | Grisons vacations | "Home of Trails" | Jung von Matt/Limmat |
| Highlight | Bank Cler Zak | The Zak Context Banner | Home Zurich |
| Highlight | Ibis Hotels | Ibis Hotels - Social Media Sitter | Jung von Matt/Limmat |
| Highlight | Black & Blaze Premium | Mail from the royal house for small roastery | Content and form |
| Media Performance | Vorwerk TM6 | "The worst cook in Switzerland" | Serviceplan |
| Media Performance | login - Find your talent | Find your talent | Webrepublic |
| Media Performance | Mail "My shipments | Media Growth Hack | Jung von Matt/impact |
| Media Performance | Bank Cler Zak | Zak. Banking now only needs a smartphone. | Home Zurich |
| New New | Arosa Bear Country | First bear sanctuary in Switzerland - linking sustainable animal welfare & innovative tourism | Arosa Tourism |
| New New | Migros Ice Tea Beats | New variety cult Ice Tea | Wunderman Thompson Switzerland |
| New New | Bank Cler Zak | Zak. Banking now only needs a smartphone. | Home Zurich |
| PR | Pro Infirmis | All are equal. No one is more equal. | Thjnk Zurich |
| PR | Frauenzentrale Zürich - Stop Prostitution | Frauenzentrale Zürich - Stop Prostitution | Publicis Communications Switzerland |
| PR | WWF | The Last Sweater | Wirz Communications |
