The reason for the new timing is the temporary withdrawal of Weischer.Media, which no longer supports the young talent competition in Switzerland. "We would like to express our sincere thanks to the Blick Group and Swiss Post, who have stepped up their commitment to Switzerland's up-and-coming creative talent, thus helping to close the monetary gap," says ADC managing director Gioia Bozzato.
Dierk Schehrer, Head of Marketing at TCS, says about his decision to be involved as a briefing provider: "E-mobility is a topic that moves Switzerland: What platform would be more suitable for creative new ideas for the task of communication around electromobility than the ADC Young Creatives Award? A green field that allows for new ways of looking at things and innovative creations. The young creatives can expect a future-oriented theme with plenty of room for creativity in this year's competition. We are looking forward to the variety of interpretations and interesting perspectives within e-mobility, which will also inspire and accompany us in our work in the long term."
The ADC Young Creatives Award will kick off at the warm-up event on 29 January 2020 at 6.30 pm in the ADC Gallery in Zurich. There are still four ADC Young Creatives Awards to be won. All four winning teams will travel to the Côte d'Azur in June for the Cannes Lions Festival 2020.
In addition to TCS as partner and briefing provider, the organizer receives support from the long-time sponsors APG|SGA Out of Home Media, ViewSwiss Post, Swissfilm Association and Keystone SDA. The important creative competition for young talent receives media support from the Advertising Week and Personal. The organiser is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.