Swisscom wins Clear Channel's Digital Out-of-Home Award
Clear Channel awards the best digital out-of-home campaign for the first time. The winner is Swisscom with its "Speed" campaign.
Over the past year, around 350 campaigns were viewed and evaluated according to the criteria of message, creative idea and use of the medium. This resulted in a shortlist of 15 campaigns.
The jury, consisting of Christoph Marty, Diego Quintarelli, Kathrin Petrow and Anna Wierdemann from Clear Channel, headed by brand expert Markus Gut from Farner, selected the winner. The most convincing campaign was Swisscom's "Speed" campaign, conceived and implemented by Serviceplan.
Markus Gut from Farner on the winning campaign: "The campaign is a deserved winner of the Digital Out-of-Home Award 2019. The digital posters make skilful use of the technical possibilities. For example, the subjects match the locations and the animation visually shows the benefits of the offer. In addition, the campaign is attractively implemented in terms of image and layout."
