Lions for Thjnk Zurich and Saatchi & Saatchi - Ruf Lanz goes empty-handed (yet)
Am ersten Tag der Cannes-Lions-Vergabe sichern sich Thjnk Zürich und Saatchi & Saatchi Lausanne Lions. Ruf Lanz geht in vorerst leer aus.
Thjnk Zurich wins silver in the "Health & Wellness" category with the Pro Infirmis campaign "Everyone is equal. No one is more equal." The campaign has already sensationally won gold and silver at the "One Show" in May (Werbewoche.ch reported) and has also been awarded other prestigious prizes (for example Clio Silver). It is quite possible that more awards will be added in Cannes as well.
The Lausanne branch of Saatchi & Saatchi can also look forward to a Health Lion. With its "Pain is Drama" campaign for GSK Voltaren, the agency from western Switzerland won bronze. The Grand Prix in this category was won by the Ikea campaign "ThisAbles" from Israel. (Werbewoche.ch reported).
The evening ended on a somewhat sobering note for Ruf Lanz in the prestigious "Outdoor" and "Design" categories - he remained on the shortlist. However, further lion chances will follow in the course of the week.
There were no Swiss successes to report in the shortlists published on Monday morning. In the entertainment categories as well as in the digital and industry craft categories, one searches in vain for Swiss agencies.
