Ruf Lanz, Thjnk Zurich and Saatchi & Saatchi may hope
Cannes Lions kicks off on Monday. Three Swiss agencies have already put themselves in promising positions for this year's lion hunt.
Ruf Lanz secures shortlist spots with two campaigns: The bridling artists Dali and Van Gogh, demonstrating the moving fortunes of Welti-Furrer, make it to the "Outdoor" final. The campaign has already won several awards. With the PowerPoint landscapes for the Hof de Planis hotel, the Zurich agency also makes it onto the design shortlist.
Thjnk Zurich is entering the race with a hot potato: The Pro-Infirmis campaign "Everyone is equal. No one is more equal." also puts the agency in a lion's lurking position at Cannes. Thjnk placed twice on the "Film Craft" shortlist and once on the "Health & Wellness Lions" list.
The Lausanne branch of Saatchi & Saatchi also made it onto the "Health & Wellness" shortlist. The campaign "Drama is pain" for Voltaren secured two final places in this category.
Cannes Lions begins on Monday. Advertisingweek.ch reports daily on all decisions and is live on site from Wednesday.
