SDV Award 2019 - these are the winners of the anniversary edition

For the 20th time, the Swiss Dialog Marketing Association awarded prizes to the best advertising campaigns of the year. At the award night on Thursday in Zurich, 28 gold, silver and bronze awards and five industry prizes were presented. Swisscom received the DM Life Time Award.

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Maxomedia won gold in the "Digital: Creative Use of Data" category.

 

If the SDV Award were a film, it would already be a classic. For 20 years now, the prize has been awarded to the advertising campaigns that best blend creativity and craftsmanship. In keeping with the anniversary, the award night at Zurich's StageOne event location was celebrated in widescreen format: An imposing screen and comfortable seating exuded a light show ambience.

SDV Award 2019 Industry categories
CategoryCampaignAgencyClient
Campaigns for financial service providersSwiss Fire EveningFocus DialogueCSS insurance
Campaigns for consumer goods / FMCGUnlimited BottleNotch InteractiveRivella
Campaigns for trade / e-commerceGrandparents presaleJung von Matt/LimmatGrisons holidays
Campaigns for automotive industryThe 8 ExperienceServiceplan SuisseBMW Switzerland
Campaigns for NPO and preventionThe Last SweaterWirz Communications / Wirz GroupWWF Switzerland
SOURCE: SDV
SDV Award 2019 Media awards
CategoryCampaignAgencyClientStatus
Mailing B2C (2D) over 100'000 ex.Step by step to the bonusWirz Acitivation / Wirz GroupSwisscard AECSBronze
POS campaigns / partially addressed and unaddressed measures20 minutes design editionJung von Matt/LimmatSamsung Electronics SwitzerlandSilver
POS campaigns / partially addressed and unaddressed measuresAgainst erased memoriesAgency at the airportSynapsis Foundation - Alzheimer Research Switzerland AFSSilver
POS campaigns / partially addressed and unaddressed measuresBreast Cancer ActionHome ZurichBank ClerBronze
Mailing B2B (2D)Undeliverable, my ass.Agency at the airportLocalsearch - Swisscom DirectoriesSilver
Mailing B2B (2D)Scratch your day!Agency at the airportPost CHBronze
Ambient EventMail from the royal houseContent and formBlack&Blaze Coffee Roasting CompanySilver
Ambient EventUnlimited BottleNotch InteractiveRivellaGold
Ambient EventSonova Sound TaxiKind regardsSonovaBronze
Mailing 3D (B2B & B2C)Big bumps for small carsAgency at the airportCarrosserie Autospritzwerk LudwigBronze
Mailing 3D (B2B & B2C)Swiss Fire EveningFocus DialogueCSS insuranceSilver
Mailing 3D (B2B & B2C)Golf Forte 45000Jung von Matt/LimmatGrisons holidaysGold
MultichannelUnlimited BottleNotch InteractiveRivellaGold
MultichannelUBS Digital BankingPublicis ZurichUBS SwitzerlandBronze
MultichannelGrandparents presaleJung von Matt/LimmatGrisons holidaysSilver
MultichannelAccor/Ibis "Insta-Sitter"Jung von Matt/LimmatAccorHotels SwitzerlandSilver
Dialog campaigns with a focus on email marketing and social mediaUnlimited BottleNotch InteractiveRivellaBronze
Dialog campaigns with a focus on email marketing and social mediaSanagate Autumn CampaignTeamSanagateGold
Dialog campaigns with a focus on email marketing and social mediaBündnerfleisch - energy at its bestJung von Matt/LimmatGrisons holidaysGold
Dialog campaigns with a focus on email marketing and social mediaAccor/Ibis "Insta-Sitter"Jung von Matt/LimmatAccorHotels SwitzerlandGold
Digital: Creative Use of DataSonova Sound TaxiKind regardsSonovaBronze
Digital: Creative Use of DataOne for allMaxomediaEnergy Water BernGold
SOURCE: SDV
SDV Award 2019 Special categories
CategoryCampaignAgencyClientStatus
Craft: Art Direction and ProductionHopf SchwiizNotch InteractiveSimmental breweryBronze
Craft: Art Direction and ProductionBündnerfleisch - energy at its bestJung von Matt/LimmatGrisons holidaysGold
Craft: Art Direction and ProductionGold Forte 450000Jung von Matt/LimmatGrisons holidaysBronze
Craft: Art Direction and ProductionIllustrated. Dramatized. Tasted.Four advertising agencyPaul UllrichBronze
Craft: Art Direction and ProductionThe mailing altarWirz Acitvation / Wirz GroupWirz GroupSilver
Craft: TextHopf SchwiizNotch InteractiveSimmental breweryBronze
SOURCE: SDV

Certificates and agency ranking

19 of the 130 submitted campaigns did not quite make it to the award places. However, their existing quality was recognized by the "Letter of Distinction" certificate. The agency ranking gave these happy endings one point each, while the industry award, for example, brought in five points. The bottom line was that the Jung von Matt/Limmat agency (pictured below) scored by far the most points. With 33 points, it relegated Notch Interactive and Agentur am Flughafen and Wirz Communications / Wirz Group to the places of honor.

SDV Award 2019 Ranking
RankAgencyPoints
1Jung von Matt/Limmat33
2Notch Interactive22
3Agency at the airport12
3Wirz Activation / Wirz Communication12
5Focus Dialogue8
6Kind regards6
6Serviceplan Suisse6
8Team5
8Maxomedia5
10form and substance4
11Four advertising agency3
12Home Zurich2
12UBS Switzerland2
14Brandkitchen1
14Interpoint1
14Ogilvy Switzerland1
SOURCE: SDV

The "Honorary Oscar": The DM Life Time Award

The DM Life Time Award sponsored by Swiss Post CH was presented to Swisscom this year. The expert jury found Swisscom to be outstanding in the area of customer dialog. Björn Wiese - the Deputy Head of Customer Value Management at Swisscom - was proud to receive the award from Oliver Egger, Head of Marketing PostMail at Post CH.

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Moderator Julian Thorner, SDV Co-President Roger Muffler and SDV President Stephan Isenschmid (from left) welcoming the audience at StageOne (Photos: Anna Kohler, MK Werbewoche).

 

The campaigns were awarded prizes, but the stars of the evening were the respective agencies. In an interview with moderator Julian Thorner, each agency was allowed to tell something from its dialog marketing secrets. The show of the beatboxer Camero provided in between for enthusiasm just like the star guest, who "crashed" the following party: The DeLorean DMC-12 from "back into the future" became for the people the desired photo object.

Award-worthy: The winners

In the anniversary edition, the prizes were again awarded in three different categories: media categories, industry categories and special categories. The jury awarded an overall prize in five of the eight industry categories, while in the other categories it awarded a total of 28 gold, silver and bronze trophies. The jury chairman Thomas Engeli and 15 jurors formed the "Academy".

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Thomas Engeli, Chairman of the Jury.

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