SDV Award 2019 - these are the winners of the anniversary edition
For the 20th time, the Swiss Dialog Marketing Association awarded prizes to the best advertising campaigns of the year. At the award night on Thursday in Zurich, 28 gold, silver and bronze awards and five industry prizes were presented. Swisscom received the DM Life Time Award.
Maxomedia won gold in the "Digital: Creative Use of Data" category.
If the SDV Award were a film, it would already be a classic. For 20 years now, the prize has been awarded to the advertising campaigns that best blend creativity and craftsmanship. In keeping with the anniversary, the award night at Zurich's StageOne event location was celebrated in widescreen format: An imposing screen and comfortable seating exuded a light show ambience.
| Category | Campaign | Agency | Client |
|---|---|---|---|
| Campaigns for financial service providers | Swiss Fire Evening | Focus Dialog | CSS Insurance |
| Campaigns for consumer goods / FMCG | Unlimited Bottle | Notch Interactive | Rivella |
| Campaigns for trade / e-commerce | Grandparents presale | Jung von Matt/Limmat | Grisons vacations |
| Campaigns for automotive industry | The 8 Experience | Serviceplan Suisse | BMW Switzerland |
| Campaigns for NPO and prevention | The Last Sweater | Wirz Communications / Wirz Group | WWF Switzerland |
| Category | Campaign | Agency | Client | Status |
|---|---|---|---|---|
| Mailing B2C (2D) over 100,000 ex. | Step by step to the bonus | Wirz Acitivation / Wirz Group | Swisscard AECS | Bronze |
| POS campaigns / partially and unaddressed measures | 20 minutes design edition | Jung von Matt/Limmat | Samsung Electronics Switzerland | Silver |
| POS campaigns / partially and unaddressed measures | Against erased memories | Airport agency | Synapsis Foundation - Alzheimer Research Switzerland AFS | Silver |
| POS campaigns / partially and unaddressed measures | Breast cancer action | Home Zurich | Bank Cler | Bronze |
| Mailing B2B (2D) | Undeliverable" my ass | Airport agency | Localsearch - Swisscom Directories | Silver |
| Mailing B2B (2D) | Scratch your day! | Airport agency | Post CH | Bronze |
| Ambient Event | Mail from the royal house | Content and form | Black&Blaze Coffee Roasting Company | Silver |
| Ambient Event | Unlimited Bottle | Notch Interactive | Rivella | Gold |
| Ambient Event | Sonova Sound Taxi | Kind regards | Sonova | Bronze |
| Mailing 3D (B2B & B2C) | Big bumps for small cars | Airport agency | Carrosserie Autospritzwerk Ludwig | Bronze |
| Mailing 3D (B2B & B2C) | Swiss Fire Evening | Focus Dialog | CSS Insurance | Silver |
| Mailing 3D (B2B & B2C) | Golf Forte 45000 | Jung von Matt/Limmat | Grisons vacations | Gold |
| Multichannel | Unlimited Bottle | Notch Interactive | Rivella | Gold |
| Multichannel | UBS Digital Banking | Publicis Zurich | UBS Switzerland | Bronze |
| Multichannel | Grandparents presale | Jung von Matt/Limmat | Grisons vacations | Silver |
| Multichannel | Accor/Ibis "Insta-Sitter" | Jung von Matt/Limmat | AccorHotels Switzerland | Silver |
| Dialog campaigns with a focus on email marketing and social media | Unlimited Bottle | Notch Interactive | Rivella | Bronze |
| Dialog campaigns with a focus on email marketing and social media | Sanagate autumn campaign | Equipe | Sanagate | Gold |
| Dialog campaigns with a focus on email marketing and social media | Bündnerfleisch - energy at its best | Jung von Matt/Limmat | Grisons vacations | Gold |
| Dialog campaigns with a focus on email marketing and social media | Accor/Ibis "Insta-Sitter" | Jung von Matt/Limmat | AccorHotels Switzerland | Gold |
| Digital: Creative Use of Data | Sonova Sound Taxi | Kind regards | Sonova | Bronze |
| Digital: Creative Use of Data | One for all | Maxomedia | Energy Water Bern | Gold |
| Category | Campaign | Agency | Client | Status |
|---|---|---|---|---|
| Craft: Art Direction and Production | Hopf Schwiiz | Notch Interactive | Simmental Brewery | Bronze |
| Craft: Art Direction and Production | Bündnerfleisch - energy at its best | Jung von Matt/Limmat | Grisons vacations | Gold |
| Craft: Art Direction and Production | Gold Forte 450000 | Jung von Matt/Limmat | Grisons vacations | Bronze |
| Craft: Art Direction and Production | Illustrated. Dramatized. Tasted. | Four advertising agency | Paul Ullrich | Bronze |
| Craft: Art Direction and Production | The mailing altar | Wirz Acitvation / Wirz Group | Wirz Group | Silver |
| Craft: Text | Hopf Schwiiz | Notch Interactive | Simmental Brewery | Bronze |
Certificates and agency ranking
19 of the 130 submitted campaigns did not quite make it to the award places. However, their existing quality was recognized by the "Letter of Distinction" certificate. The agency ranking gave these happy endings one point each, while the industry award, for example, brought in five points. The bottom line was that the Jung von Matt/Limmat agency (pictured below) scored by far the most points. With 33 points, it relegated Notch Interactive and Agentur am Flughafen and Wirz Communications / Wirz Group to the places of honor.
| Rank | Agency | Points |
|---|---|---|
| 1 | Jung von Matt/Limmat | 33 |
| 2 | Notch Interactive | 22 |
| 3 | Airport agency | 12 |
| 3 | Wirz Activation / Wirz Communication | 12 |
| 5 | Focus Dialog | 8 |
| 6 | Kind regards | 6 |
| 6 | Serviceplan Suisse | 6 |
| 8 | Equipe | 5 |
| 8 | Maxomedia | 5 |
| 10 | Content and form | 4 |
| 11 | Four advertising agency | 3 |
| 12 | Home Zurich | 2 |
| 12 | UBS Switzerland | 2 |
| 14 | Brandkitchen | 1 |
| 14 | Interpoint | 1 |
| 14 | Ogilvy Switzerland | 1 |
The "Honorary Oscar": The DM Life Time Award
The DM Life Time Award sponsored by Swiss Post CH was presented to Swisscom this year. The expert jury found Swisscom to be outstanding in the area of customer dialog. Björn Wiese - the Deputy Head of Customer Value Management at Swisscom - was proud to receive the award from Oliver Egger, Head of Marketing PostMail at Post CH.
Moderator Julian Thorner, SDV Co-President Roger Muffler and SDV President Stephan Isenschmid (from left) welcoming the audience at StageOne (Photos: Anna Kohler, MK Werbewoche).
The campaigns were awarded prizes, but the stars of the evening were the respective agencies. In an interview with moderator Julian Thorner, each agency was allowed to tell something from its dialog marketing secrets. The show of the beatboxer Camero provided in between for enthusiasm just like the star guest, who "crashed" the following party: The DeLorean DMC-12 from "back into the future" became for the people the desired photo object.
Award-worthy: The winners
In the anniversary edition, the prizes were again awarded in three different categories: media categories, industry categories and special categories. The jury awarded an overall prize in five of the eight industry categories, while in the other categories it awarded a total of 28 gold, silver and bronze trophies. The jury chairman Thomas Engeli and 15 jurors formed the "Academy".
Thomas Engeli, Chairman of the Jury.
