New award honors pioneering sales and distribution work
To give a platform to successful and forward-looking sales and distribution initiatives in Switzerland, the Swiss Marketing Forum, WATC Consulting and the Zurich School of Business (HWZ) have launched an award for the Swiss sales and distribution community.
The sales and distribution world is undergoing a profound transformation. Ever-shorter innovation cycles, the shift towards multi- and omnichannel, new technologies, the way personal selling is changing, and increasing price pressure are all demanding a lot from the sales and distribution departments of Swiss companies. To survive in this fast-paced environment, organizations in sales and distribution need to constantly realign themselves. This requires innovation, creativity and the courage to do the unusual.
Against this backdrop, the sales and distribution experts of the Swiss Marketing Forum, WATC Consulting and the Hochschule für Wirtschaft in Zürich (HWZ) are launching the new Sales Excellence Award. Its primary goal: to identify and spotlight individuals and teams who are pioneering new and creative sales and distribution projects, and to promote exchange between sales and distribution professionals. The means to this end: the Sales Excellence Award, which in future will be presented once a year for outstanding sales and distribution achievements.
The Sales Excellence Award is presented in two categories: "Small and medium-sized companies with fewer than 500 employees" and "Large companies with more than 500 employees". In addition, there is a special jury prize and an audience award that is not tied to categories.
The jury will judge the projects entered according to four criteria: Sales strategy, sales management, information management and customer relationship management. Several dimensions are included in the assessment: the degree of innovation of the submitted project, its benefit for the organization, its relevance beyond the company and its concrete implementation with the accompanying accompanying measures. The jury is composed as follows:
- Marc Baumgartner, CEO, Würth
- Paul-David Becker, Managing Partner, BSP International
- Daniel Binkert, Market Area Manager, Member of the Management, CSS Versicherung
- Katrin Brunner, Retail Manager, Lacoste
- John Charles, Head of Strategic and Key Account Management, Post CH
- Gregor Doser, Industry Leader Retail, Telco, FMCG, Agency, Google Switzerland
- Séverine Dröhnli, Head of National Sales and KAM, Bayer (Switzerland)
- Patrick E. Koller, Managing Partner, WATC Consulting (Jury President)
- Martin Limbeck, Managing Director, Martin Limbeck Training Group
- Marcus Schögel, Director, IfM-HSG Institute for Marketing, University of St. Gallen
- Monika Schulze, Global Head of Customer Experience & Digital Strategy, Zurich Insurance
- Thomas Schwertje, Head of Marketing, Coop Switzerland
The awarding of the Sales Excellence Award will take place in a festive setting on November 12, 2019 at the Sales Power Conference at the GDI Gottlieb Duttweiler Institute. In addition to the award ceremony, the event will focus on networking among guests and learning from each other. The prizes awaiting the winning teams are also in this spirit. In addition to a monetary prize, each winning team will receive a customized Sales Excellence Impulse Day with a workshop to discuss sales and sales-specific challenges and issues.
