Innovative running shoes: David Allemann becomes "Marketeer of the Year 2019

David Allemann, Co-Founder of shoe manufacturer On, is this year's "Marketeer of the Year." The award winner accepted the award at a gala event on February 26. According to the jury, David Allemann is an innovative entrepreneur who boldly and consistently implements groundbreaking ideas.

The "Marketeer of the Year Award" was presented for the second time this year by the sponsors - Admeira, Serviceplan Group Switzerland and Swiss Marketing Forum - following the premiere in 2018. The jury, made up of marketing and media experts, determined the winner in a multi-stage decision-making process and justified its choice as follows:

"David Allemann and his two partners had a clear goal from the very beginning and went their way with On unflinchingly, even though many smiled at them at first. David Allemann laid the foundation for the rapid and successful worldwide expansion with a unique design identity and a modern marketing strategy that turns the classic approach on its head. On focuses primarily on the community idea and turns fans and athletes into ambassadors for the brand. The success proves David Allemann right. In Switzerland, On is the market leader in running shoes with over 40 percent ahead of the big brands, and the young company from Zurich is also growing rapidly internationally."

About the event

The "Marketeer of the Year Award" was presented for the second time in Zurich. The sponsors welcomed more than 100 guests to the gala event, which was hosted by Christa Rigozzi. The award is dedicated to people who write brilliant success stories with their companies, seize opportunities with creativity, break new ground with courage and implement groundbreaking ideas in the digital age. Three personalities from the Swiss economy were nominated for the "Marketeer of the Year Award 2019": Roland Brack, Founder and Chairman of the Board of; Bea Knecht, Founder and Chairman of the Board of Zattoo; and the award winner, David Allemann, Co-Founder of On.


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