After the last year's After a lull in the Gold category, a Swiss agency once again came out on top at the Epica Awards: Ruf Lanz's Ex-Libris campaign wins gold in the print category "Retail" and achieves a score of 7.12, a top result by print standards. Ruf Lanz thus outperformed the Aldi campaign "Fresh Prints" by McCann Madrid (Werbewoche.ch reported) behind him.
In addition, Ruf Lanz can be pleased about the bronze in the category "Restaurant, Barfs & Cafés". The Hiltl campaign "Vegetarian food new at Red Light District" was able to secure the necessary points in a category that was once again very McDonald's-dominated.
A success also for the still young Geneva agency Cavalcade: on the second day of judging, the multi-part campaign for the "slow journalism" portal Sept.info was awarded silver in the "Media" category. The subjects show the difference between most of today's media and a medium that takes its time and calmly classifies events.
Jung von Matt/Limmat can be happy about the third pyramid in bronze: With "A Touch of History" the agency wins with Samsung in the category "Mobile Sites & Apps".
Serviceplan Suisse also wins bronze: In the "Mobile" category, the agency secures the pyramid with the "Tinder" campaign for Fine Books Zurich. The agency promoted the antique book fair with Tinder profiles based on famous figures from literary history:
The final decisions will be made tomorrow, and the results of some Swiss entries are still open. The awards will be presented on Thursday evening at the Tropical Institute Amsterdam. (hae)
|Jung von Matt/Limmat||3|
|Silver||Cavalcade||Sept.info||Escape the daily news||Media|
|SL||Havas Geneva||Action Innocence||Engraved Memories||Media Innovation - Alternative Media|
|Bronze||Jung von Matt/Limmat||Grisons holidays||Grandparents-PreSale||Promotions & Incentives|
|Jung von Matt/Limmat||Samsung||A Touch of History||corporate image|
|Bronze||Jung von Matt/Limmat||Samsung||A Touch of History||Mobile Sites & Apps|