First Lions for Switzerland: Jung von Matt/Limmat takes silver, TBWA\Zurich bronze

Day two in Cannes: Jung von Matt/Limmat and TBWA\Zurich win the first Lions. The two agencies and Wunderman Zurich can also look forward to further shortlist places.


Jung von Matt/Limmat can look forward to a silver "Design" Lion for the 20 minutes design edition "The Newspaper Design Edition" for Samsung for the sales launch of the smartphone Samsung Galaxy S8 I S8+.

TBWA\Zurich wins a bronze "Outdoor" Lion with the Happy Meal campaign for the motifs "Balls", "Balloons" and "Wooden Blocks" in the "Retail" sector for McDonald's.


The second day of this year's Cannes Lions Festival also resulted in further shortlists for Swiss agencies:

Jung von Matt makes it onto the shortlist of the Digital Craft Lions in the subcategory "UX & Journey Design" with the Samsung campaign "A Touch of History". In addition, the agency secured a place on the shortlist in the category "Brand Experience & Activation" (Travel and Low Budget / High Impact Campaign) with the Bergün photo ban (Graubünden Ferien) two shortlist placements.

TBWA\Zurich was also shortlisted again: In the Industry Craft category (A4 Outdoor and B4 Outdoor), numerous subjects from the Big Mac anniversary campaign for McDonald's made it onto the list of finalists. In addition, the agency's "50 Years Big Mac" campaign makes it onto the list of finalists in the subcategory "Big Mac". Brand & Communications Design on the shortlist.


Y&R Group Switzerland is also in the running for the coveted lions on Tuesday: Wunderman Zurich succeeds with the Migros campaign "Migros Discover: Ask The Product" the jump on the "Creative E-Commerce" shortlist (In-store integration). (hae)

Cannes Lions 2018 Swiss results
DesignPublications & Editorial DesignJung von Matt/LimmatSamsungThe Newspaper Design EditionSilver
Digital CraftUX & Journey DesignJung von Matt/LimmatSamsungA Touch of HistoryShortlist
Brand Experience & ActivationTravelJung von Matt/LimmatGrisons holidaysPhoto ban BergünShortlist
Brand Experience & ActivationLow Budget / High Impact CampaignsJung von Matt/LimmatGrisons holidaysPhoto ban BergünShortlist
OutdoorRetailTBWA\ZurichMcDonald'sWooden Blocks, Balloons, Balls (Happy Meal)Bronze
OutdoorRetailTBWA\ZurichMcDonald's50 Years Big Mac (5 subjects)Shortlist
Industry CraftOutdoor (A4)TBWA\ZurichMcDonald's50 Years Big Mac (8 subjects)Shortlist
Industry CraftOutdoor (B4)TBWA\ZurichMcDonald's50 Years Big Mac (7 subjects)Shortlist
Industry CraftBrand & Communications DesignTBWA\ZurichMcDonald's50 Years Big MacShortlist
Print & Publishingconsumer servicesWirzMigrosMore talking less textingShortlist
Creative E-CommerceIn-store integrationWunderman ZurichMigrosMigros Discover: Ask the productShortlist
Swiss medal table Cannes Lions 2018
Jung von Matt/Limmat1
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