Farner wins the Crossmedia Award 2018 with "Made Visible
Farner's "Made Visible" campaign wins the Goldbach Crossmedia Award, which was presented for the 14th time on Thursday. Among the campaigns submitted, Farner was able to convince the jury the most.
The Goldbach Group's renowned Crossmedia Award was presented for the 14th time on Thursday - like the "Advertiser of the Year" for the first time at the Best of Swiss Web Award Night, which took place at Samsung Hall. Of the nine campaigns that made it onto the shortlist, Farner Consulting's campaign convinced the jury the most. Farner created the prevention campaign "Made Visible" for the Touring Club Switzerland (TCS), starring Bulldog Skater Otto. Otto's message is "Cool style and good visibility can easily be combined." Helmut Gierer, Communication & Campaign Manager, is pleased with his team: "For us, the award means that the strategy we worked out was right and that we found a very good agency that also implemented the strategy correctly. We were thus able to show that prevention campaigns can also be done differently."
Michi Frank, CEO Goldbach Group, presented the trophies. "I am exceptionally pleased to be able to present the Goldbach Crossmedia Award in this setting for the first time. It is the optimal platform for Goldbach." The independent jury of experts awarded a total of three campaigns with the coveted trophy in gold, silver and bronze. Silver was awarded to "#oo expensive? - Denner mach was!" by Rod Kommunikation was awarded silver. The Federal Office for the Environment (FOEN) won bronze for its "Small Wonders of the World" campaign, which was implemented by the agency Metzger Rottmann Bürge Partner.
