"Social Contacts" by Ruf Lanz is "Poster of the Year".

The "Social Contacts" campaign wins the 2017 Poster of the Year award at the Swiss Poster Awards. The jury of experts presented a total of 15 awards in six categories. The winners received their awards at the Poster Night on 8 March 2018 in Zurich in front of around 300 invited guests.


This year, the title "Poster of the Year" goes to the poster motif "Social Contacts" - created by Ruf Lanz for the Autism Forum Switzerland. The awareness campaign for people with autism spectrum disorder is based on the image idea of hostile animals painted in detail on hands.


They show strikingly what the headline describes: "Social contacts can scare people with autism." In an exemplary manner, this skilful implementation illustrates how attention-grabbing the classic poster can be for a more understanding togetherness - if the creative idea behind it is right.


-> in the advertising week 6/2018: The photos of the visitors!

A total of 230 entries were received for the competition. Of the 28 nominees, 14 campaigns were selected and awarded a Swiss Poster Award in gold, silver or bronze by the 20-member expert jury. The winners of the Swiss Poster Competition were particularly convincing with their witticisms, outstanding craftsmanship, and innovative implementations.

The awards were celebrated with a gala in the Samsung Hall. TV and radio presenter Alexandra Maurer guided around 300 invited guests through the evening. The stage show, created by Marcel Weiss and his team, fascinated the audience with poster subjects that were projected precisely onto mobile billboards using new 3D mapping technology. After the award ceremony, the audience enjoyed the APG|SGA Poster Night 2018 at a dinner party until midnight.

You will find the photos of the Swiss Poster Night 2018 in the next issue of Werbewoche (6/2018).

Fascinating: The presentation of the posters using 3D mapping technology.

Swiss Poster Award 2017 The winners
Award Category Client Campaign Agency
Poster of the Year Autism Forum Switzerland Social contacts Call Lanz
Gold Commercial National Digitec Digitec Community Digitec Galaxus (InHouse)
Gold Commercial Regional Hiltl Disadvantaged favoured Call Lanz
Gold public service Autism Forum Switzerland Social contacts Call Lanz
Gold Culture TOBS Theater Orchestra Biel Solothurn Terror Studio Bundi
Gold Poster Innvoations Edelweiss Air Edelweiss Nonstop Thjnk Zurich
Gold Digital Out of Home JUSO City of Lucerne Yes to a living Inseli Erich Brechbühl
Silver Commercial National ex libris More book for the money Call Lanz
Silver Commercial Regional SMH publishing house Swiss month - Backwords Havas
Silver public service Lung League Switzerland No air Spina's Civil Voices
Silver Culture TOBS Theater Orchestra Biel Solothurn The Chinese Studio Bundi
Bronze Commercial National McDonald's Suisse McDonald's App TBWA\Zurich
Bronze Commercial Regional Hiltl At the end of the day, there's a vegetarian in everyone... Call Lanz
Bronze public service Zurich Transport VBZ Model car kit Call Lanz
Bronze Culture Solothurn Film Festival 52nd Solothurn Film Festival Refinery
Source: APG|SGA
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