Crossmedia Award 2018: nine cross-media campaigns on the shortlist

At the Goldbach Crossmedia Award, submitted campaigns were assessed for their innovative and intelligent networking. In addition to the overall impression, the criteria included the cross-media strategy, the target-oriented use of media, innovation through the use of new media, forms and technologies, the creative implementation and the media and target group-oriented staging. Of the 21 entrants, nine made it onto the shortlist. At the Award Night on April 12, 2018 at the Samsung Hall in Dübendorf, it will be decided who will actually win the coveted awards.